Are You Using Your Website for Generating Leads and Revenues? (Guest Post)

Learn the 5 principles of social media platforms that can be applied to your business to gain growth.

When I was invited to write something essential for businesses I thought it would be of great value to show you how you can apply the core principles of Social Media phenomenon to put your website at work for your marketing efforts, lead generation, or use it as an income stream.

The internet brought us many challenges: short attention spans, a faster live style, building virtual relationships instead of physical to name just a few. But the Internet also brought unimaginable ways to do businesses such as the Social Media platforms which found the way to create wealth by bringing together five principles: delivering visual content, building communities, creating user-generated content, rally collective participation, and monetize websites. And even when it might sound hypothetical for your businesses you can apply the same core elements to boost your own company to grow.

This is for example the story of Adele. She is the owner of a small beauty studio who saw the potential of our image-driven platform to increase her clientele by tipping into people’s fascination with selfies and images to build a community around her business, and monetize her website.

Adele came to us looking for a strategic plan to attract new prospects. She had a well-designed website though it was not offering her any other benefit than having an online presence. So we started to sketch a tailored marketing strategy for her including the same elements of Social Media platforms. To accomplish her plan Adele bought access to our platform that allows to capture photos, emails, names, phone numbers, along with other affinity and demographic information in one single tool that we call Virtual Photo Booth.

To create visual content generated by users we asked prospects to share a “Before Selfie” to be part of a Collage of Beauty. To build a community we asked existing customers to participate and share with three other friends. To drive people to participate we created a perk system offering a free 7 point skin analysis and entering to win a free facial for booking and appointment through the Collage of Beauty. Surprisingly, after a couple of weeks Adele reached her goal of booking 30 new prospects who ended up buying care products and many of them became regular clients.

Every day more than 1.8 billion of images are shared or posted on the Internet. Visual user generated content is everywhere and it is so powerful that marketers, brands, and nonprofits have been using it to grow businesses or raise funds. What enjoy us the most is that this recourse has not stopped us to find ways to present the stories of our clients: a nonprofit which increased four times its fundraising goal and was able to provide additional scholarships, help abused cats and dogs, support victims of an earthquake, engage students in an annual campaign, a coffee shop developing a treat-a-friend board to buy a coffee for a friend, two students collecting money for a trip, pool funds for a honeymoon and so much more stories. All of them without exception were completed using users’ images as the resource to facilitate content efforts, create marketing visuals, generate leads, monetize websites, and raise funds while bringing together communities where every person is a part of a whole.

I always say that building a business does not take millions. It only takes imagination… and leadership. Regardless if you are a business, a nonprofit, or an individual there are always opportunities to harness the power of images and the crowd to set you apart from the competition and create memorable experiences for the people you serve.

You can do it on your own or by stepping up to our Virtual Photo Booth and get ignited by our ideas. It doesn’t matter how you replicate the same concepts of social media but for sure you will be able to deliver surprising results. Remember, building a business does not take millions.

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Adriana Granados
Visionary Entrepreneur
www.PixGift.com

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Conflict in the Workplace (Guest Post)

Conflict Resolution
Dealing with a Toxic Workplace
By Helen Godfrey, MA, NCC, BCC, LPC
www.careercounselortips.com

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One of my former supervisors said, “We don’t leave jobs, we leave people.” Think about that. Is this true for you? Think back to the last job you left or outgrew. What led up to you looking for another job? Were you not feeling appreciated? Were you unable to be yourself? Did you have an outright, unresolvable conflict with someone? Studies have shown that employees will stay at jobs that pay less if they have a good manager.What can you do when you find yourself in a toxic workplace? I went to a seminar and one of the presenters said something along the lines of: You can try to carpet the world or just put on a pair of slippers. In other words, you can only change yourself. It can be annoying to think about that because, hey, you are already pretty awesome. Wouldn’t it be nice if everyone just did it your way? Your way is better-you know it is…how long will it take for others to get on board? Don’t shoot the messenger but….maybe never. Life amongst the mortals, darling. No one said it would be easy. So, now what?Evaluate and Prioritize

What are your priorities? Are you feeling impatient because you are not advancing as quickly as you hoped? Try to take a step back and evaluate your current career path. Are you still learning? If not, you may want to talk to your manager about taking on some new/different responsibilities to expand your skill set. Typically, experts say that it takes about 10 years to become an expert in your field. Have you been doing your job for 10 years? Not necessarily in the same place but the same type of job function. If not, depending on the level of expertise needed for this profession…you probably have room for growth. Try to get this in your current location if you like your job. If you want to stay at your job but are not getting the additional skills there, you may want to consider volunteering. Not only will you presumably put some good karma in your bucket-full disclosure: individual karmic results may vary-you can learn, contribute and expand your network which may help you if you decide to move to a different company.

Evaluate Your Company Culture

The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.

-Gruenter & Whitaker

Is this workplace toxic or just annoying? If you feel unsafe to speak up, to be yourself or to make mistakes, these could be indicators that you are working in a less than healthy environment. If your educational background and contributions are belittled by your direct supervisor, you may want to look elsewhere immediately…if not sooner.

I have a friend who was a manager and, with his permission, is allowing me to share his story. He had a very difficult employee who refused to do almost anything that resembled work and he absolutely found the most amazing, Houdini-like ways to get out of work that he agreed he would do but that he did not want to do-which was pretty much everything. To give you some context, the manager would send the employee Outlook invitations for different events that he needed the employee to cover. These were during regular business hours and par for the job. The employee would accept the invitations and then delete them from his calendar. When he didn’t show up to the events that he was scheduled to attend he told his manager, “The audience could have come back in a few hours” or “I didn’t know about the event.” The manager had to start taking screen shots of his employee’s calendar to have proof.

When the manager went to his direct supervisor, the director, with proof of these shenanigans-too many to describe in this article- much to his surprise, she blamed him.  Hmm. In fact, she said the issue was his managerial style. Any small complaint from the difficult employee was taken very seriously by the director. In fact, she encouraged the difficult employee to keep going directly to her-not keeping his manager in the loop about their conversations. Do you remember the movie Office Space?  More specifically, the scene with HR where one employee describes his contributions to the company: he gives them examples of going above and beyond the call of duty, working overtime and so on. Well, he is fired. The second employee who goes into great detail about slacking off at work is promoted. It’s funny when it is a movie but in real life…not so much.

So, if you have a manager who undermines your authority and you are honestly doing everything right and to the best of your ability, you will probably need to look for a new job pronto. In fact, I would recommend looking immediately especially if you know that you have done everything in your power to work out the difficult situation you are facing. It is highly unlikely that your manager or employee, especially if he/she has the support of your manager, will change.

What are Your Deal Breakers?

Again, observe the behavior. What are your deal breakers? What are your values? If you are a manager ask yourself: Is your employee’s behavior acceptable? Are these growing pains? Is there a way we can communicate more clearly? Is the employee coachable? Do I have my direct supervisor’s support? If you answered “no” to these questions, seriously consider your choices. If your direct supervisor undermines your authority, is there another layer of support that is accessible to you? For example, some HR departments offer mediation for employees and managers. If you have exhausted all of your possibilities, your best choice may be to find another job.

Something else to consider is the amount of physical stress a toxic workplace can have on the body. According to www.AllHeartAttack.com, the most number of heart attacks happen on Monday mornings: http://tiny.cc/q34ydy You have choices and you don’t have to stay in a toxic workplace.

Go Where You are Loved

The Oscar award winning actress Ms. Lupita Nyong’o was interviewed in the September 2016 issue of Oprah magazine. She was asked about the best advice she’s received and she said, “Go where you are loved. People who see the best in you bring out the best in you.” These are wise words and I couldn’t agree more.

If you are working in an environment where you are not supported or appreciated, it may be better to look elsewhere. Of course, be self-reflective and ask yourself:

  • What can I do to improve my situation?
  • How am I contributing to the problem?
  • How am I contributing to the solution?
  • Do I need some additional training?
  • Is there anything I could be doing better?
  • What is my ROI on this situation? Will I learn and grow?

If you have done your best to improve your situation and nothing is working, take Ms. Lupita Nyong’o’s advice: Go where you are loved. You will be so much happier for it and so will everyone around you.

Resources for Dealing with Conflict

Resolving Conflicts at Work: Ten Strategies for Everyone on the Job by Kenneth Cole and Joan Goldsmith

This is a great book with a lot of useful dialogues which will teach you some basic conflict resolution skills.

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Perfect Phrases for…..

This is a series of books that you can find on Amazon with helpful phrases for difficult situations.

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About Helen Godfrey

As a counselor, I strive to help people make new discoveries about themselves and what helps them overcome the obstacles they face. My patients trust me to guide them on their journey to achieve the goals they set for themselves. As someone who understands the transformative power of therapy, I’m passionate about learning, listening, and partnering with my clients to bring balance and wellness into their lives.  I enjoy working with people from all walks of life, and if you or someone you love is going through a difficult time of career or personal uncertainty or needs to discuss their concerns with a professional, please contact me to setup a consultation.