Email Marketing: 7 best techniques that can lead to a great campaign

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7 Techniques

Subject Line:
grab viewers’ attention and keep it direct and to the point

Image:
always use a catchy image that is relevant to your content

Content
short paragraphs and bullet points, and link relevant content back to your website

Always Proofread:
typos and grammar errors are very unprofessional

Share:
include a way for your viewers to share through social media, or forward your email to others

Social Media:
include images/links to your social media accounts for viewers to connect with you easily

Track Results:
by tracking open and click-through rates, you will know what works best and what needs adjusting for better results

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What Does Your CRM Look Like?

OK.  I need to start a topic of conversation regarding CRM programs & database management.  I talk to at least 1 person a week (sometimes more) regarding their contact database and CRM platforms.

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I currently work within the following platforms for clients:

www.Soffront.com
www.ConstantContact.com
www.MailChimp.com
www.Zoho.com

What does your CRM look like?  Here is what I often see:

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Know your Database

Please!!!  Please!!! Please!!! Know who you are interacting with!!!

Know Your Database (2)I work with small business owners, and the harsh reality is that many of them do not know their database.  They don’t know who they are emailing.  They don’t know they have a customer with 5 different emails, receiving their email blasts 5 times, each time.  They don’t realize they have customers on 10 different lists in their email marketing program.

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