Now Here’s An Awesome Find – Check This Out!!

I was contacted by a company called Blow Birthday Cards.  I had a really great conversation with the owner, Jerry.  He explained to me how the business came about, we brainstormed together, we came up with a marketing plan, and now we’re working together.  It came together fairly easy.  Why?  Well, probably because I love his concept and he is extremely reliable and trustworthy.  Sometimes I just have a good feeling about people.  And I definitely have a good feeling about Jerry (and Blow Birthday Cards).

Blow Birthday Cards lets you search for a specific card, like chocolate or heaven or octopus or toast or even Zoltar (wasn’t that from the movie BIG with Tom Hanks?).  Anyway, all cards are alphabetized on the website. You simply find the topic you want and click on the card you like.  You can then sign the card yourself by hand writing your personal message on a piece of paper, taking a picture of it with your cell phone, and then adding it onto the card through the website.  It’s super cool!!!

You then pay for the card ($4.95 with FREE mailing) – yep, cheaper than most nonpersonal cards in stores.  And the card goes in the mail just minutes later.  And your mom, dad, sister, son, aunt, teacher (whoever) gets the card just a couple days later (like regular mail).  How fast (and cool) is that?

Did you FORGET about someone’s birthday?  Do you have to get a card in the mail ASAP?  Don’t take the time to go to the store, pick one out, sign it, and mail it.  Just go to www.blowbirthdaycards.com and do it in your home, on your phone, in your pj’s.  Really!!!

You really have to check it out for yourself.  This is a super idea for just about anyone (especially husbands, well, at least for my husband).  But I really think busy moms could use this company more than anyone.  Think about it – not running to the store with the kids to “try” and shop for the perfect birthday cards – GENIUS!!!  Not to mention, you can have your kids draw a picture or write a message to Grandma or Aunty.  How cute would that be????

OK…so go here:  www.blowbirthdaycards.com and CHECK IT OUT!!!

Oh yeah, and since I work with business owners, and KNOW how crazy busy they can be, and also KNOW that they KNOW how important it is to make their workplace personal and inviting for their employees, then they should use Blow Birthday Cards to personalize birthday cards for those employees.  Right?  Good idea?  I think so!!!

Remember:  www.blowbirthdaycards.com

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

 

 

 

What’s Your Why? (Guest Post)

by Paul Hatrak (Focal Point Coaching) in New York

Webster’s Dictionary defines “Purpose” as the reason Why something is done or used.

In September 2009 British/American Author Simon Sinek filmed one of the best TED Talks illustrating the concept of Purpose titled “Start With Why: How Great Leaders inspire everyone to take action.”

His theory is that great companies and leaders all Think, Act and Communicate in the same way and it’s the complete opposite of everyone else.

That’s because they explain their Why up front, representing their purpose, cause or belief.

Many companies today have a mission statement which drives HOW you follow a path and a vision statement which describes WHAT is the destination or goal.

But how many companies have a purpose statement?

A Purpose Statement captures succinctly WHY the organization exists and WHAT it does.

And what about you as a professional?

Do you have a purpose statement?

Simon says…people don’t buy WHAT you do they buy WHY you do it.

In my opinion you will make more waves in your pond if people believe you are the best person to help them define and achieve success on their terms.

That’s my WHY!

My purpose is help business owners define and achieve success on their terms.

And in many cases faster than they could on their own.

And HOW do I do that?

I involve them in the process 100%.

I begin every workshop with my favorite quote from Benjamin Franklin… Tell me and I forget, Teach Me and I remember, Involve me and I learn.

Simon also says…The goal is not to do business with everyone who needs what you have, the goal is to do business with people who believe what you believe.

And in the end, like Glinda, the good Witch from the Wizard of Oz says to Dorothy, I help my clients believe and realize they’ve had the power all along.

Paul Hatrak, CPA, CGMA
Business Growth Expert
Helping CPAs, Financial Advisors and Attorneys grow their Businesses exponentially.

Reach out to me for a free thirty-minute business assessment at
908-420-5736 or via email at phatrak@focalpointcoaching.com.

Website: https://paulhatrak.focalpointcoaching.com.

Get your brand in front of hundreds of people. Save thousands of dollar$ on marketing.

Problem:   You need to promote your business in a highly competitive market.

Solution:    PixGift will give you the chance to do it.

Value:      Reaching a vast audience in an inexpensive way.

 www.PixGift.com
Sponsor a Giving Board to a nonprofit and reach their donors and their social networks while you improve the image of your company.

In the digital world, the race to get your product or service in front of an audience is more complicated than ever. Most businesses are in a competitive market, where others are trying to sell to the same exact audience.

With PixGift, you can improve both your customer relationships and increase brand awareness in a distinctive way. Through our giving boards, you can showcase your business in an easy and inexpensive way, to donors and their social networks when you sponsor a non-profit or donate to a fundraising campaign.

All you need to do is decide the charity/non-profit you want to support and how much your sponsorship amount will be. Then you will buy a giving board for that organization, and your brand will appear as part of the board with a link to your website.

When donors use the share buttons, they will be posting the campaign including your business information. Your brand will be exposed to the thousands of people behind the donors’ network, providing your company with a high-value, high-impact marketing avenue that supports a cause and doesn’t break the budget!

Watch this VIDEO to learn more.

Interested? To start your first giving board, all you need to do is contact us HERE.

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

Partnered with PixGift

Beautiful and Confident – The way all business women should feel!

I’m a wife, mom, and business owner.  I work 30-40 hours a week, run errands, keep my house clean and organized, worry about my 2 teenage boys, advocate for my special needs son, go to school events, attend meetings, Skype with clients, etc.  Yes, busy I am!!  So, when do I find time to take care of myself?

Do you ever ask yourself the same question?  Does this sound like you?

Well, when I can, I do find time to go to the gym and go for walks in my neighborhood, but not every day.  What CAN I do every day?  Feel confident enough to Skype with my clients, meet potential clients at local coffee shops, attend school meetings, go to the grocery store, and whatever else that brings me face-to-face with others.

How do I do this? By using Younique makeup products.  YES, I’ve heard of Younique for years.  I’ve seen all the before/after pics online.  But, just recently I decided to support a friend of mine with her new Younique business.  I ordered some makeup and started using the products.

WOW!   Not only do I love the quality of the products, but I feel so much more confident when I go out into the world.  I WANT to put on my makeup every morning and even show it off.  I WANT to make sure I look my best when I have to go somewhere.  I work from home, so getting the motivation to actually do my makeup and my hair daily is not always on my agenda.  But, now I WANT to do it.  I actually make time to do it.  I enjoy seeing my results.  I want to try new eyeshadows and new lipstick colors.  I love how the liquid foundation makes my skin feel.  And I especially love my LASHES with Younique’s 3D Fiber Lash Mascara.  Oh, and since I’m getting older, Younique makes me look and feel younger. Yeah…that’s right!  Pretty awesome, huh?

Why am I telling you this?  Because as a female entrepreneur, I have a need to feel put together and confident.  And I know there are other female business owners out there who also want to feel this way.

If you’re interested in what these products are and how they can make you feel more confident, click HERE.

To shop these products, click HERE.

View product catalog:  Younique_Product_Catalog_2017_03_en_US

To learn how the Younique Foundation helps women who were sexually abused, click HERE.

You TOO can feel confident and beautiful as a busy female entrepreneur.

Elizabeth
Virtual Marketing Assistant
Business Virtual Services, LLC
www.BusinessVirtualServices.com

What’s the real (effective) way to send email campaigns?

OK.  So lately, I’ve had some real questions about email marketing.  There is so much out there, and so much to learn, that many of my clients (and potential clients) are just getting frustrated with how unpredictable email marketing seems to be.

Well, let me start by saying this…It is a very slow process!!  You will have to do these things, and do them correctly, for email marketing to work:

  1. Pick an email marketing program that will work for your budget and your needs (I recommend Constant Contact because of all the tools it has to offer).
  2. Create web forms for your website, your blog, and social media.  These forms help get sign-ups for your email campaigns.
  3. Create an email that has value, is not too long, is not too short, has the right colors, and is mobile friendly.
  4. Load an organic, nurtured list of individuals into your program (and then learn how to segment them as your list grows).
  5. Follow-up with your contacts, based on their interests, their wants, and their needs.
  6. As your list grows and the demands get higher for your valuable content, create automated emails, or even put together a “product” using email marketing.

Oh goodness…so much to think about.

Let’s first start with FINDING INDIVIDUALS TO EMAIL. Where are you getting your contacts from?  Do you have a well-nurtured list of people just sitting in your folders in your Gmail or Outlook accounts?

Did you purchase a list that you’re hoping to use (I really hope you didn’t waste your money)?

Are you in the process of networking, collecting business cards, handing out flyers, speaking at events, etc?

AND what do you do with all those NEW contacts?

First, you have to decide who is who, where each contact came from, how you know them, what relationship you’ve nurtured through them.  Then, you need to segment them based on your answers.  The idea is to create SPECIFIC lists so you can send them SPECIFIC valuable content through your email marketing efforts.  If you don’t have contacts, well, then you need to get some. You can do this by using a web form through your email marketing program, through networking in person, or through prospecting on LinkedIn.

Is all this too much to process?  I know, it can be overwhelming.  And that’s JUST finding contacts.

Now, the first email you send to your contacts SHOULD always be an introductory email.  You should include who you are, how you know them, why you’re emailing them, what you have to offer, and how often you plan to email them.  AND always include a way for them to opt-out or unsubscribe…always!!!

Listen, don’t beat your head against the wall trying to figure all this out. Let me help you with ALL of this and more.  Email marketing is often times trial and error.  It’s can be a very long process…it takes time.  Don’t get lost in the email marketing world.  Contact me today so I can help!

Think of it this way.  Even if it takes you months to actually get it all right, just ONE of those contacts actually making the right move at the right time can pay for all your hard work and then some.  But in order to get that contact (and hopefully more) to purchase from you, you have to nurture them the right way…through segmented email marketing!

So, get help and do it all the correct way.  Don’t settle for a purchased list or a $10/hour admin to help you.  Remember, you ALWAYS get what you pay for…ALWAYS!!

Have a question about your email marketing needs?  Contact me! I will walk you through what needs to be done first, we will set a plan in motion together, and I will work with your budget and your business needs!

Elizabeth
Virtual Marketing Assistant
Business Virtual Services, LLC
www.BusinessVirtualServices.com

 

Why you should ask for help…

When you own your own business and try to wear many hats, it’s only in due time that you will realize you are falling behind and need HELP.

Look at me…I am a Virtual Assistant.  I work with business owners taking those tedious tasks off their hands so they have more time to focus on their business and don’t have to work 70 hours a week catching up. Here’s the kicker…now I am looking for help.  I work at least 40-50 hours a week now because I am constantly getting emails from past clients and referrals who need help.

Yes, even a professional like myself needs help so I don’t fall behind and get bogged down in tedious work.  There are projects and tasks (HERE is a quick article to explain the difference) that I am very skilled at and need to handle myself.  And there are some that I can hand off to an assistant of my own…either because my skill set is not up to par in that area or because it’s time-consuming and I need to focus on bigger/specific skilled projects.

OH Lord…I have to hire an assistant!!!  This is new to me!!

Sound familiar?  If you have an assistant (or are thinking of getting one) then you understand what I am going through.

Asking for help can be in the form of hiring an assistant to work for you (or with you) or it can be in the form of a Mentor or Coach to help guide you to make better business decisions and reach important goals.  I work with a lot of Business Coaches.  Perhaps I should ask a few of them for advice?!?

Below is a really great article from Entrepreneur explaining why asking for help is good for business: Asking For Help Is Good For You and Your Business

Want to know more about hiring a VA?  Here is a really awesome article that may help you with the process:  7 REASONS YOU SHOULD HIRE A VIRTUAL ASSISTANT

Don’t work alone all the time and try to do everything on your own.  It’s good to get help, ask for assistance, collaborate with other business owners, network, and hand over small tasks (or large projects) if it means you get peace of mind and become less stressed.

Hey…if I can do it, you can too!  Here is a great article explaining what a VA does:  How Virtual Office Assistants Work

If you have any questions about how a VA can help you stay organized and get more accomplished, please contact me!

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.

Business Communication…why it’s so important.

Effective Business Communication

When you own a business, it’s essential to have GREAT communication skills.  Whether you are communicating with vendors, clients, colleagues, or employees, your business is not going to work if there is lousy communication.

If you don’t know how to communicate in your business, then you should invest some time and money into learning how to.  Here is a great website to find communication skills seminars in your area.

It’s extremely important to realize that how you communicate is often how people see you as a business owner.  This can have lasting effects on your business and in your business relationships!

Example:  I have spoken to many business owners over the last 4 years.  Because I have the luxury of choosing who I work with, I make sure I pick those who can communicate effectively.  Why, you ask?  Because if I can’t get the information I need from them to work on their projects, then I’m useless and not making MYSELF money.  If they can’t communicate their needs to me, then again, I’m useless and not making THEM money. If I can’t get their projects done, then their business falls short.  Not only are they already behind (which is why they reached out to me in the first place), but now they are even further behind and frustrated because all they want to do is explain their needs to me, but they can’t.

Because of this communication gap I often see with business owners, I started offering monthly support calls.  These phone meetings are a way for us both to come up with a current strategic marketing plan, a detailed budget, and a suggested marketing plan going ahead.  It’s an effective way to communicate what their needs are because I am able to walk them through their thoughts.  This is often what many business owners need assistance with but don’t even know it.

I have also come to understand that many business owners just can’t dedicate time for monthly support calls due to traveling or extremely busy schedules (which I fully understand).  That is why I also created a 3-part online program to help them organize their business, so they will know exactly what they need assistance with.  And they will have everything in order to effectively communicate their needs when they are ready.  Plus, since it’s an online program, they can work on it when their schedule allows, at their own pace.

Now…the hard part is keeping up with emails!!!  I have a very manageable email process I use, and it’s free.  It’s efficient and I can easily find any emails I need.  It helps with my communication process and it altogether helps my business in a big way!

Here is a really great article from Forbes that goes into detail about how to write effective business emails.

The overall message here is…learn how to effectively communicate with ALL your business people.  It will not only help YOUR business, but it will help others as well.

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/


My Weekly Knowledge Log (a list of things I’ve learned from or about this week):
1.   Clean out your inbox WEEKLY.
2.  Schedule social media posts in advance.
3.  ALWAYS ask questions!

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.