Creating a Vision Board for Yourself

Taken from a blog post by Business Insurers of the Carolinas:

“A vision board, sometimes called a “dream board,” uses words and images to create a visual representation of important concepts or goals. They can be created using a variety of methods and materials. Essentially, vision boards help you to “see” your success and get a clear picture of where you want to go.”

So, honestly, I haven’t created a Vision Board yet for myself, but I have plans to do one in the next couple of weeks with a friend of mine.  Why?  Because I am a goal-oriented person.  I am also a visual person.  I like checklists and spreadsheets and motivational quotes and pictures.  Basically, I like to physically look at something every day, reminding me why I’m doing what I’m doing, working so hard to get where I want to be.

What kinds of things should you add to your vision board?  Well, that’s really up to you.  It depends on what you like, how you’re motivated, and what your goals are.

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Dissecting Marketing Mistakes for Coaches (part four)

Hello again!

I recently started dissecting a great article called “Four Marketing Mistakes Most Professional Coaches Make (and How to Fix Them).”

You can read those posts below:
Dissecting Marketing Mistakes for Coaches (part one)
Dissecting Marketing Mistakes for Coaches (part two)
Dissecting Marketing Mistakes for Coaches (part three)

This post is about part four, or Mistake #4.  Here we go:

Mistake #4: Investing Money in Technology You Don’t Understand

“Perhaps the worst trap I’ve witnessed is well-meaning coaches investing in technology they don’t understand. As of 2018, there are 6,829 marketing technologies out there and several multiples of that when it comes to salespeople looking to have you sign up with their platforms. However, these technologies only work when you take the time to learn how to use them. Imagine sifting through all 6,829 to see what works best for you. Unless you want to become an expert in martech, that would not be a good use of your limited time.”
Source Credit

My Explanation:

I agree wholeheartedly.  I’ve had conversations with coaches who think they need all the technology out there, but don’t have any clue on how to utilize it all, or even know where to find it.  Nor do they have the money to start using it.  One of the reasons they contact me is because they don’t have time to do necessary admin tasks, like organize their Inbox.  If that’s really the case, why on Earth are they considering learning a whole new program?  Just because someone they know is using it?  Technology doesn’t have to be that difficult.  Read on…

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Dissecting Marketing Mistakes for Coaches (part three)

Happy New Year!  It’s 2019!!

Last month I started dissecting a great article called “Four Marketing Mistakes Most Professional Coaches Make (and How to Fix Them).”

You can read those posts below:
Dissecting Marketing Mistakes for Coaches (part one)
Dissecting Marketing Mistakes for Coaches (part two)

This post is about part three, or Mistake #3.  Here we go:

Mistake #3: Wasting Time Sharecropping On Facebook

“Today, even if you have amassed a large following, you need to “pay to play” on Facebook, Instagram and many others. This is essentially sharecropping, whereby you don’t own the land you’re farming on. You’re simply building massive value for Facebook rather than your own business. So, stop sharecropping your content on Facebook. Buy ads if you need a boost, but your focus needs to remain on getting clients, not publishing content on Facebook and Instagram. The algorithm doesn’t ensure your tribe will even see the content you create.”
Source Credit

My Explanation:

Throughout the last several years, I have continuously guided my clients down a simple path when it comes to social media.  It’s not necessary to be everywhere online, especially if you’re a new business owner/entrepreneur.

When I started my business, I signed up for Pinterest, Instagram, Twitter, Facebook, and LinkedIn.  After six years in business, the only platform that I received at least one client from, was LinkedIn.  So, for six years, I wasted valuable networking time on the other four platforms.  I finally deleted everything but LinkedIn.  I focused on LinkedIn because I’m a B2B company, so that’s where I should be networking.  Not every business fits on every platform, and that’s what I try to teach my clients.

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Dissecting Marketing Mistakes for Coaches (part two)

Last week I started dissecting a great article called “Four Marketing Mistakes Most Professional Coaches Make (and How to Fix Them).”  You can read that post here.  This post is about part two, or Mistake #2.  Here we go:

Mistake #2: Treating Your Business Like A Charity

“The second biggest mistake is not treating your coaching business as an actual business. Ask yourself: Am I marketing like a nonprofit or a for-profit business?”  Source Credit

My Explanation:

Your ideal clients also affects your marketing.  If you’re a coach who hosts seminars or workshops, you need to get your ideal audience in front of you.  If you’re advertising something like “Learn 10 ways to increase profits in your business at my next free seminar,” you might as well just not host the event.   Charge for your event!

If a business owner really finds your seminar to be a benefit for them, they will invest in it.  And when someone invests in something, they are more likely to show up!  And when your target audience shows up at your event, then you’ve accomplished something big.  Ask yourself this:  Would you rather have 20 professionals in the audience where only 2 of them sign-up for your coaching services?  Or would you rather have 7 professionals in the audience where 5 of them sign-up for your coaching services?  If you’re ideal clients are listening to what you have to say, and they’ve already invested some money (and time) into you, they will likely want more!

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Dissecting Marketing Mistakes for Coaches (part one)

So, the other day I came across a really great article called “Four Marketing Mistakes Most Professional Coaches Make (and How to Fix Them).”  The content in it is literally everything I try to explain to the business coaches I work with on a daily basis.  There are four mistakes in all, so I am going to dive deeper into each mistake.  This post is about part one, or Mistake #1.  Here we go:

Mistake #1: Trying To Serve Everyone

“Entrepreneurs and successful business owners will tell you that the “trap” of starting a business is that you initially want to serve everyone. This is especially true for new coaches who are excited to share all the certified skills they’ve just learned.”   Source Credit

My Explanation:

When I work with business coaches, there are a few who know their idea clients.  Some of them have an idea of who they’d like to work with (if they’re new) based off their previous background experience.  Some of them have been coaching a long time and have their ideal clients pinned down and work only with those clients.  But some don’t have a clue who they want to work with, so they go after everyone.  That’s the “trap” that the article is referring to.  Side Note: the coaches who have their ideal clients pinned down, don’t have a problem getting new clients and have a growing, thriving coaching business.

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100 days until Christmas?

Christmas - Canva - FreeI saw a meme on Facebook the other day that said “100 days until Christmas.”  Honestly, I am not looking forward to Christmas this year.  The past two years have been just terrible for me and my family.  In 2016, my father was dying of lung cancer.  My mother-in-law recently had a stroke.  And because of all of this, Christmas was at MY house.  And to top it all off, my brother-in-law and his wife were coming up from Florida, so we had to entertain them for a few days.  It was a rough Christmas.

In 2017 (the first Christmas without my dad), I volunteered to have Christmas at my house, again.  It was not only sad, but my sister and her family were over an hour late (and dinner was ready), her youngest child screamed throughout the entire night, nobody was in a good mood, and I ended up with a monster headache.  But, I had enough energy to take down every Christmas decoration that night before going to bed.  By December 26th, Christmas was GONE.  I vowed this year I would not put up any Christmas decorations.  And my husband wants to go to Vegas.  So, when I saw “100 days until Christmas” on my Facebook feed, I just about threw up.

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Is your business like a board game?

sorry-game-canva-purchased.pngSince owning my business for 6 years, and having worked with hundreds of business owners during that time, I’ve learned quite a bit.

Remember the game Sorry?  Your plan is to move ahead with an end goal in mind, but things happen.  Someone steps on you and pushes you out of the way (that’s just a few steps back, no big deal).  But then someone else comes along and crushes your dreams and sends you right back to where you started.  It sucks!  But, it’s also just like business.

What do you do when faced with these obstacles?  Do you fall apart and quit?  Or do you plan new goals and keep moving forward?

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