Organize Your Business for Sustainable Growth in 2019

Entrepreneurs must often wear hundreds of hats.  But limited financial resources often make it difficult to hire full-time staff.   At the end of the day they realize that time has passed by and important things are still pending.   Those tasks can easily be done by a virtual assistant who has the experience to create sustainable growth and develop a solid marketing plan for your business.

In so many ways, how you set up and organize your company can be the difference between success and failure in today’s business world.

The problem is that few entrepreneurs have the time, resources or expertise to organize their businesses in the most efficient and effective ways possible. Fortunately, there’s an easy and affordable solution available to you!

Do you want to find the indispensable tools to easily organize your thoughts, ideas, needs, and wants to keep you focused on your overall vision for growing your business?

Would you like to learn the skills and techniques you need for sustainable growth as your company develops its products, creates its marketing plan and takes on more customers?

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100 days until Christmas?

Christmas - Canva - FreeI saw a meme on Facebook the other day that said “100 days until Christmas.”  Honestly, I am not looking forward to Christmas this year.  The past two years have been just terrible for me and my family.  In 2016, my father was dying of lung cancer.  My mother-in-law recently had a stroke.  And because of all of this, Christmas was at MY house.  And to top it all off, my brother-in-law and his wife were coming up from Florida, so we had to entertain them for a few days.  It was a rough Christmas.

In 2017 (the first Christmas without my dad), I volunteered to have Christmas at my house, again.  It was not only sad, but my sister and her family were over an hour late (and dinner was ready), her youngest child screamed throughout the entire night, nobody was in a good mood, and I ended up with a monster headache.  But, I had enough energy to take down every Christmas decoration that night before going to bed.  By December 26th, Christmas was GONE.  I vowed this year I would not put up any Christmas decorations.  And my husband wants to go to Vegas.  So, when I saw “100 days until Christmas” on my Facebook feed, I just about threw up.

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Email Marketing: 7 best techniques that can lead to a great campaign

Email Marketing - Canva - Purchased

7 Techniques

Subject Line:
grab viewers’ attention and keep it direct and to the point

Image:
always use a catchy image that is relevant to your content

Content
short paragraphs and bullet points, and link relevant content back to your website

Always Proofread:
typos and grammar errors are very unprofessional

Share:
include a way for your viewers to share through social media, or forward your email to others

Social Media:
include images/links to your social media accounts for viewers to connect with you easily

Track Results:
by tracking open and click-through rates, you will know what works best and what needs adjusting for better results

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Do you ever talk to the wall?

Today, my son came home from drivers education and said he couldn’t finish his worksheet because the book he was using didn’t provide any useful information (the answers) to the questions on the worksheet.  He was worked up and frustrated, so I should have known that whatever I said wouldn’t have mattered.  Apparently, I wasn’t listening, because he finished our conversation with… “I’d be better off talking to the wall.”

Well, kid, I feel that way too sometimes.  I feel your pain!!

Wall - Canva - Purchased

Here’s the thing…   I love having business conversations with my clients.  I really do!!  But, when I have to repeat things over and over again, “I’d be better off talking to the wall.”  I work alone, so if I talk to the wall it’s likely nobody will hear me.  So, maybe that’s what I’ll start doing.

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Should you start a business blog?

WordPress - Canva - Free

When I chat with potential clients for the first time, I get as much information about their business and why they contacted me in the first place.  They ask me questions and I ask them questions.  One of my questions is “Do you blog?”  90% of them say “No, but I would love to start.”  Yes, it’s a very time consuming task.  Yes, it takes some thought on your part.  Yes, it can be frustrating.  No, it’s not impossible.  No, it’s not expensive.  No, it’s not useless.  So why should you start a business blog?  What’s the purpose of it? Can it help your business?

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Low Budget Marketing for Small Businesses

Marketing is necessary for all businesses, but it can be a kick in the financials for small business owners.  So, coming up with clever ways to stay on (or below) budget can make all the difference in business success.

Marketing - Canva - Free

Here are some ideas to market your business on a low budget:

Referrals.  Often if you ask, you shall receive.  Maybe ask in an email campaign, offering a free download as a thank you.

Photo Credit:  Canva

Brochures.  Create a brochure to share on social media or to hand out during networking events.  No postage needed.

Website.  Design a free website (or landing page) for one of your best services or products.  Share it on social media or through email campaigns to capture emails or stir up attention.

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