Passion or Pretend

secretary

Well, it’s officially nice weather here in Michigan.  It’s been in the 70’s the last few days and I’m enjoying it very much.  I love getting outside and exercising, so I’ve been walking 1.5 miles a day and doing as much yard-work as I possibly can.  Why am I telling you this?

I have a few passions in life:

– Feeling good
– Helping others
– Working hard

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What Does Your CRM Look Like?

OK.  I need to start a topic of conversation regarding CRM programs & database management.  I talk to at least 1 person a week (sometimes more) regarding their contact database and CRM platforms.

CRM 2 - Canva - Purchased

I currently work within the following platforms for clients:

www.Soffront.com
www.ConstantContact.com
www.MailChimp.com
www.Zoho.com

What does your CRM look like?  Here is what I often see:

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Know your Database

Please!!!  Please!!! Please!!! Know who you are interacting with!!!

Know Your Database (2)I work with small business owners, and the harsh reality is that many of them do not know their database.  They don’t know who they are emailing.  They don’t know they have a customer with 5 different emails, receiving their email blasts 5 times, each time.  They don’t realize they have customers on 10 different lists in their email marketing program.

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