What’s the real (effective) way to send email campaigns?

OK.  So lately, I’ve had some real questions about email marketing.  There is so much out there, and so much to learn, that many of my clients (and potential clients) are just getting frustrated with how unpredictable email marketing seems to be.

Well, let me start by saying this…It is a very slow process!!  You will have to do these things, and do them correctly, for email marketing to work:

  1. Pick an email marketing program that will work for your budget and your needs (I recommend Constant Contact because of all the tools it has to offer).
  2. Create web forms for your website, your blog, and social media.  These forms help get sign-ups for your email campaigns.
  3. Create an email that has value, is not too long, is not too short, has the right colors, and is mobile friendly.
  4. Load an organic, nurtured list of individuals into your program (and then learn how to segment them as your list grows).
  5. Follow-up with your contacts, based on their interests, their wants, and their needs.
  6. As your list grows and the demands get higher for your valuable content, create automated emails, or even put together a “product” using email marketing.

Oh goodness…so much to think about.

Let’s first start with FINDING INDIVIDUALS TO EMAIL. Where are you getting your contacts from?  Do you have a well-nurtured list of people just sitting in your folders in your Gmail or Outlook accounts?

Did you purchase a list that you’re hoping to use (I really hope you didn’t waste your money)?

Are you in the process of networking, collecting business cards, handing out flyers, speaking at events, etc?

AND what do you do with all those NEW contacts?

First, you have to decide who is who, where each contact came from, how you know them, what relationship you’ve nurtured through them.  Then, you need to segment them based on your answers.  The idea is to create SPECIFIC lists so you can send them SPECIFIC valuable content through your email marketing efforts.  If you don’t have contacts, well, then you need to get some. You can do this by using a web form through your email marketing program, through networking in person, or through prospecting on LinkedIn.

Is all this too much to process?  I know, it can be overwhelming.  And that’s JUST finding contacts.

Now, the first email you send to your contacts SHOULD always be an introductory email.  You should include who you are, how you know them, why you’re emailing them, what you have to offer, and how often you plan to email them.  AND always include a way for them to opt-out or unsubscribe…always!!!

Listen, don’t beat your head against the wall trying to figure all this out. Let me help you with ALL of this and more.  Email marketing is often times trial and error.  It’s can be a very long process…it takes time.  Don’t get lost in the email marketing world.  Contact me today so I can help!

Think of it this way.  Even if it takes you months to actually get it all right, just ONE of those contacts actually making the right move at the right time can pay for all your hard work and then some.  But in order to get that contact (and hopefully more) to purchase from you, you have to nurture them the right way…through segmented email marketing!

So, get help and do it all the correct way.  Don’t settle for a purchased list or a $10/hour admin to help you.  Remember, you ALWAYS get what you pay for…ALWAYS!!

Have a question about your email marketing needs?  Contact me! I will walk you through what needs to be done first, we will set a plan in motion together, and I will work with your budget and your business needs!

Elizabeth
Virtual Marketing Assistant
Business Virtual Services, LLC
www.BusinessVirtualServices.com

 

Why you should ask for help…

When you own your own business and try to wear many hats, it’s only in due time that you will realize you are falling behind and need HELP.

Look at me…I am a Virtual Assistant.  I work with business owners taking those tedious tasks off their hands so they have more time to focus on their business and don’t have to work 70 hours a week catching up. Here’s the kicker…now I am looking for help.  I work at least 40-50 hours a week now because I am constantly getting emails from past clients and referrals who need help.

Yes, even a professional like myself needs help so I don’t fall behind and get bogged down in tedious work.  There are projects and tasks (HERE is a quick article to explain the difference) that I am very skilled at and need to handle myself.  And there are some that I can hand off to an assistant of my own…either because my skill set is not up to par in that area or because it’s time-consuming and I need to focus on bigger/specific skilled projects.

OH Lord…I have to hire an assistant!!!  This is new to me!!

Sound familiar?  If you have an assistant (or are thinking of getting one) then you understand what I am going through.

Asking for help can be in the form of hiring an assistant to work for you (or with you) or it can be in the form of a Mentor or Coach to help guide you to make better business decisions and reach important goals.  I work with a lot of Business Coaches.  Perhaps I should ask a few of them for advice?!?

Below is a really great article from Entrepreneur explaining why asking for help is good for business: Asking For Help Is Good For You and Your Business

Want to know more about hiring a VA?  Here is a really awesome article that may help you with the process:  7 REASONS YOU SHOULD HIRE A VIRTUAL ASSISTANT

Don’t work alone all the time and try to do everything on your own.  It’s good to get help, ask for assistance, collaborate with other business owners, network, and hand over small tasks (or large projects) if it means you get peace of mind and become less stressed.

Hey…if I can do it, you can too!  Here is a great article explaining what a VA does:  How Virtual Office Assistants Work

If you have any questions about how a VA can help you stay organized and get more accomplished, please contact me!

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.

Know your Database

Please!!!  Please!!! Please!!! Know who you are interacting with!!!

Know Your Database (2)I work with small business owners, and the harsh reality is that many of them do not know their database.  They don’t know who they are emailing.  They don’t know they have a customer with 5 different emails, receiving their email blasts 5 times, each time.  They don’t realize they have customers on 10 different lists in their email marketing program.

Here’s the thing…you’ve been working for years.  You’ve acquired a large list of contacts.  At one time or another, you’ve met some of these people, you shook their hands, exchanged business cards, had a friendly conversation with them, and then went back to the office and loaded them in your CRM program.  Chances are…you didn’t take notes, you didn’t ask them ALL if they wanted to be emailed, and you didn’t expect some of them to opt out of your emails.

You need to do a DATABASE CLEANUP!  Your email marketing goals are not going to be set on their own.  You are not going to have better open rates or click-through rates if the blasts are going to the wrong people. Your customer service skills are not going to improve if people think all you want to do is spam them.  You are actually hurting your business!!

Here is what I want you to do:

  1. Create one last email to your database.
  2. Make this email a simple one…make it a quick questionnaire.
  3. Ask your database if they want to be on your mailing list and ask them which list(s) they would like to be on (if you have multiples).
  4. Explain to them that you are cleaning up your database so you can provide exactly what your customers need, to those who really want it.
  5. Take their answers and CLEAN up your database.
  6. Place those on the lists they requested to be on.
  7. Email only those who want to be emailed.
  8. Your business will love you…your open rates will love you…your customers will love you…YOU will love you!!

Remember, it is ESSENTIAL that you know who you are trying to do business with.  You really need to know that your database wants to hear what you have to say.  Don’t waste your time shouting to all the others who don’t care.

Make it simple.  Clean it up!  It’s ESSENTIAL to your business!

If you want some help with this, please don’t hesitate to contact me.  I am here for you!

Follow the simple method outlined HERE to interact effectively with your prospects and develop lasting relationships with your customers!

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/


My Weekly Knowledge Log (a list of things I’ve learned from or about this week):
1.  There is more out there than you think – do your research!
2.  Don’t spend too much time catering to social media.  Less is sometimes better!
3.  Invest in your business – it will pay off!

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.