Topic: Holiday Parties at Work

I did some research to find some great links that talk about holiday parties in the workplace.  I hope you find this information very helpful this time of year.

A Fun List of Holiday Work Party Ideas – The Balance

https://www.thebalance.com/a-fun-list-of-holiday-work-party-ideas-1223808

Holiday Party – The Balance

https://www.thebalance.com/office-holiday-party-alternatives-1918051

Office Holiday Parties Your Employees Want to Attend | Inc.com

https://www.inc.com/suzanne-lucas/office-holiday-parties-your-employees-want-to-attend.html

76 Corporate Holiday Party Ideas Employees Will Love | Roaming …

https://roaminghunger.com/blog/12793/54-corporate-holiday-party-ideas-employees-will-love

15 Office Holiday Party Ideas for Teams of Every Size (and Budget …

https://justworks.com/blog/office-holiday-party-ideas-teams-every-size-budget

5 Creative Ideas For Throwing An Office Holiday Party People Will Love

https://www.fastcompany.com/3054471/5-creative-ideas-for-throwing-an-office-holiday-party-people-will-love

25 Epic Office Party Ideas That’ll Have Everyone Buzzing for Weeks

http://www.snacknation.com/blog/office-party-ideas/

Office Holiday Party Etiquette | Monster.com

https://www.monster.com/career-advice/article/office-holiday-party-etiquette

How to Keep Your Office Holiday Party From Being Lame – CNBC.com

https://www.cnbc.com/id/100316430

9 Unique Company Holiday Party Themes | Tasty Catering

http://www.tastycatering.com/9-unique-company-holiday-party-themes/

How To Host a Company Holiday Party Your Employees Want to Attend

https://www.zenefits.com/blog/how-to-plan-company-holiday-party/

Holiday Office Party Do’s and Don’ts | Quintessential LiveCareer

https://www.livecareer.com/quintessential/office-party-dos-donts

Work Christmas Party Dos and Don’ts – The Muse

https://www.themuse.com/advice/how-to-network-impress-and-still-have-fun-at-your-office-holiday-party

The Rise of the Remote-Work Holiday Party – The Atlantic

https://www.theatlantic.com/business/archive/2016/12/remote-workers-holiday-parties/510434/

How to Network at Your Holiday Work Party | Monster.com

https://www.monster.com/career-advice/article/holiday-networking-tips-hot-jobs

Do’s and Don’ts for Making the Company Holiday Party Work for You

https://www.insurancejournal.com/news/national/2016/12/09/434653.htm

6 Tips for a Fun, Affordable Holiday Party – Entrepreneur

https://www.entrepreneur.com/article/239873

5 Tips for Office Holiday Party Planning – Punchbowl

https://www.punchbowl.com/p/5-tips-for-office-holiday-party-planning

The Office Christmas Party: Holiday Survival Party Tips

http://time.com/money/4602361/office-christmas-holiday-party-survival-guide/

Office holiday party etiquette rules – Business Insider

http://www.businessinsider.com/etiquette-rules-for-the-office-holiday-party-2015-12

Holiday Parties and Employer Liability | TriNet

https://www.trinet.com/hr-insights/articles/holiday-parties-and-liability

Office holiday party etiquette – Boston.com

http://archive.boston.com/jobs/galleries/holiday_parties1206/

 

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

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How Outsourcing Can Improve Business

As a Virtual Assistant, I often get asked these questions:

  1. What tasks can you help me with?
  2. How can I get more done each week?
  3. Will your assistance bring me business?
  4. What would be the first step to working together?

 

I am going to take a few minutes to answer these 4 questions below:

Q:  What tasks can you help me with?

A:  Well, it really depends on your business, your skills, your time, and your budget.  If your business consists of multiple people working together, then we would need to focus on team tasks.  If you are the only one in your business, then we would need to focus on what you need to get done and where you need help.  That brings us to your skills (and time).  What are you good at?  What do you enjoy doing?  What do you want to do but don’t have time to?  What needs to get done but never does? And the list goes on and on. We would brainstorm your strengths (and weaknesses) against mine and come up with a solution.   Now, we need to talk about your budget.  I have created an interactive spreadsheet HERE that allows you to type in your monthly income, what tasks you currently do yourself (or plan to do), how much it costs you to do them versus having a Virtual Assistant do them, and how much you can save if you do get help.  So, this not only helps you work on a budget, but it shows you how much money you may be throwing away trying to do everything yourself.

 

Q:  How can I get more done each week?

A:  Here’s the thing.  If you are unfamiliar with a program you need to use for creating email campaigns, or if you’re not good at typing and need to create multiple documents each week, or if you find yourself consistently trying to learn something you don’t even want to do, then you’re not using your time wisely.  We ALL have our area(s) of expertise.  Business owners want to focus on what directly brings them income.  This could be one-on-one meetings, staff training, client workshops, or networking. It’s the back-office, out of the way tasks that pile up.  These tasks often bring indirect income, meaning they generate curiosity and possibly leads, but they don’t always close the sale.  You need someone to help you generate those leads, keep your name in front of people, encourage efficiency and productivity, and push you to get more done! You may still be doing the same tasks every week (the ones you love and those you’re good at), but the administrative/lead generating tasks are ALSO getting done.  So, more will be getting accomplished every week.  The key is consistency and communication.

 

Q:  Will your assistance bring me business?

A:  Yes, eventually it will.  There is not a sure formula out there or an exact science to this.  It’s consistently posting to social media and sending emails.  It’s keeping your name in front of your target audience.  It’s making connections with ideal prospects. It’s working with a plan, creating reasonable goals, and moving forward.  And if done right and consistently, yes, your business will grow.

 

Q:  What would be the first step to working together?

A:  The first step would be a good conversation (about an hour) where we learn about each other, how our personalities fit, and how we can best work together.  We would come up with a plan, create goals within that plan, decide on a budget, and communicate effectively.  It’s often a trial and error sort of relationship.  There will be things that don’t work, things that work great, things that need some nurturing along the way, and things that we won’t even try.  But, with a good plan in place and a consistent path to move forward, you will see that working virtually with a professional can relieve stress and grow your business.

 

If you are interested in having a short chat with me, please schedule a day/time here:  https://calendly.com/elizabethdebol

There is no obligation to use my services, but I can guarantee you’ll have a clearer idea of how to move forward with your business.

Thanks for reading.  And I look forward to hearing from you!

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com
Join the Club HERE

Email Marketing – Website Design & Maintenance – Administrative Tasks – Event Support – Marketing Support – Virtual Recruiting – Blog Posting – Research – Data Entry – CRM Support – Social Media Scheduling – Content Creation – Spreadsheet Design – LinkedIn Prospecting – Lead Generation

10 Things That Require Zero Talent (Guest Post)

I cannot take credit for this list or title. Unfortunately, I don’t know whom to credit. I have seen this posted on LinkedIn time and time again as a picture of a whiteboard with these 10 items listed. I really love this list and thought it might be helpful to go into each item in a little more detail.

So yes, it is true, this list does not require talent, but it does require effort and, in some cases, learning new skills. The great thing about a new skill is that it can be learned. I feel extremely confident that anyone who is interested in leveraging these important qualities can definitely do so.

So, let’s discuss some strategies on how you can implement these into your personal toolbox and into your personal brand, that is, how others see you both personally and professionally. In the words of Aristotle, “We are what we do. Excellence, therefore, is not an act but a habit.” Let’s explore these worthwhile new habits together.

 

1. Being on Time

“Arriving late is a way of saying that your own time is more valuable than the time of the person who waited for you.” – Karen Joy Fowler

In corporate American culture, being on time is essential. Being on time is really being 10 minutes early. If you are called in for an interview, make sure you are 10 minutes early; don’t slide in the door right on the dot. You will be perceived as late.

Once you have the job, find out the company culture and your boss’ expectations. Technical companies seem to have more flexible schedules. As long as you get the work done, you can show up when you want and leave when you want. I would say that companies with this level of flexibility are in the minority right now. For the most part, it is safe to say that you should be on time. Depending on the work you do, you may be able to arrive right on the button or, if you are taking someone’s place, you probably want to arrive a minimum of 5 minutes early, depending on the responsibilities that need to be handed over.

If you are new to your job, make sure you ask your direct supervisor about being on time and what to do if you happen to be late. Is there a 15 minute grace period where you don’t have to alert your supervisor or the front desk that you will be late? Is there a limited number of late days you can take? If you are running late, how does your supervisor want you to communicate this? Text? Email? Phone call? Make sure you understand the procedures.

How can you make sure you are usually on time? One, take an inventory of how long you need to get ready in the morning. Do you usually workout? Shower? Pack your lunch? Try running through your schedule on a day that you don’t have to be on time, a weekend for example, and note how long each task takes you. This will give you a good idea of how much time you need in the morning. How about your drive? Parking? Walking from the parking lot to the building? Do you “need”* to grab a coffee before you get to work? (I know that “need” is a strong word but I am right there with you. First, coffee.) How long does that take?

Now you have a good idea of how much time you need to get ready, get to work and be seated in your designated place. Aim to leave at least 20 minutes before you actually need to leave just to give yourself some wiggle room.

Being on time is a skill which will typically serve you very well as you move forward in your career and personal life, if you live in the United States. I am adding that clarification because different cultures have different concepts of time. If you are working for an international company, the concept of time may be different than “typical” corporate American culture. Again, speak with your supervisor, so you understand the expectations of your company.

2. Work Ethic

“Don’t be upset with the results you didn’t get from the work you didn’t do.” -Unknown

Taking credit for others’ ideas, not taking responsibility for your mistakes, inappropriate delegating — these are all ways to alienate people in the office and your personal life. You may think that you are fooling some people, and you probably are, at least for a little while, but the façade will not last. The truth really does come out. You might think you are getting away with it because no one confronts you, or maybe you are confronted but come up with a slick story that seems to cover your tracks. Again, it might work once or twice, maybe even more but people are observant. There are some people who are “on” to you long before you will realize it. It might not be your boss, you may have him/her fooled, but if your colleagues see this behavior consistently, you will eventually be edged out of the group. People won’t want to work with you because they know you will take credit and not do the work.

If you find that you are avoiding work, do some self-reflection.

  • Do you not like the work?
  • Does the work seem pointless or meaningless to you?
  • Do you feel drained, when you think about the work you are required to do?
  • Is it boring? Tedious?
  • Do you feel ill-prepared or overwhelmed by the quantity of work?
  • Are you missing essential resources needed in order to do your job successfully?
  • Do you need more education? More training?

If it is the last, have an honest conversation with your direct supervisor. Research some places that offer relevant continuing education. Most supervisors want you to succeed. It’s not easy to admit that you don’t know how to do something. It is very vulnerable, but you will see that addressing this issue also will cover some of the other items on this list, such as effort, attitude, passion, being coachable, doing extra, and being prepared. Nice, right?

3. Effort

“Continuous effort, not strength or intelligence, is the key to unlocking our potential.” – Winston Churchill

According to research, it takes about 10,000 hours to be an expert in any field. This is clearly the opposite of instant results. It’s the plodding along, even when you feel like giving up. It is the middle of the marathon, where you can’t see the finish line. It is a long, long road.

So, that wasn’t every cheerful, was it? Well, let me make it up to you. Here are some encouraging words for you, as you head down the path. Pick something that you love, that is interesting, and that you believe in. This doesn’t make the road shorter, but it does make it more fun and interesting and will get you through the long stretches where it feels like you are not making any progress or even going backward. As long as you are doing the right thing, you are making progress and moving forward, even if it doesn’t feel like it. Don’t give up.

4. Body Language

“The most important thing in communication is hearing what isn’t said.” – Peter Drucker

Do you walk into the office hunched over, walking slowly with a sad look on your face? Do you roll your eyes during meetings? Give a sideways glance to your friend when someone says something you don’t agree with? See what happens when you make an effort to be friendly to others. See what happens when you do smile. Nod your head in agreement during conversations, take notes during meetings and make friendly eye contact. Not only will you benefit from being positive, people around you will benefit as well.

5. Energy

“Exhaustion makes wimps out of all of us.” – James Loehr

Arianna Huffington of the Huffington Post tells a story about the crazy number of hours she worked as she was establishing her publication. One day she was so completely exhausted that she fell, literally, asleep on her desk and woke up in a pool of her own blood. This didn’t line up with her definition of success. She is now a sleep advocate and would probably appreciate this quote, “Your future depends on your dreams. So go to sleep.” – Masoud Barzani

Sleep is incredibly important. Our cells recharge. Our brain synapsis connect. Getting enough sleep is vital. People vary on the amount of sleep they need, but it typically ranges from 6-10 hours. Eight hours is the most quoted amount we are encouraged to get each night. Find out how much you need. It may vary slightly depending on the day.

So, let’s imagine that you are well rested. How do you feel during the work day? Do mostly feel energized by the tasks ahead? Do you feel drained by most of the tasks ahead of you? If it is the latter, you may want to think about the tasks that you find interesting and energizing compared to the ones that you find draining. If you are unsure, you may be interested in learning more about taking a career assessment.

6. Attitude

“Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson

Many of my clients come to me and say that they don’t care what kind of job they get, they just want a job. It’s not true, and they will readily admit that to me after I suggest some jobs that they find distasteful. Knowing yourself is vital.

At different points in your life, you may have different priorities. In your 20’s you may not mind working 90 hours/week to establish yourself. As you move into your 30’s, you may value a more flexible schedule that will allow you to spend time with your children. In your 40’s you may be looking for meaning in your life. As you approach your 50-60’s, you may be thinking about your legacy, that is, what are you leaving behind? How will you be remembered? Regardless of your life stage, a positive attitude will take you further than you can imagine.

You may be the smartest and most efficient person in the company, but if you are difficult to work with, people start to isolate you. Quite politely in many cases. You will notice that whenever you need help, everyone is too busy. Most people prefer to keep the peace rather than have a direct conversation with someone who may not be open to feedback. Be pleasant. If you can’t find a reason to be pleasant, try to figure out the underlying cause. See a counselor to get some outside perspective, help and additional skills to cope with the stresses of your life.

Time and time again, I hear from employers that they can coach a new employee on technical skills but not on how to get along with others. We all make mistakes. No one is perfect, but having a willing attitude will make a world of difference. People are watching. Your colleagues may change jobs and, if you are smart, which I know you are, your pleasant disposition will have them keep you in mind when there is an opening at their new place of employment.

We spend so much time at work. No one wants to work with someone who is unhappy and unwilling to do his or her fair share. Be the person others want to work with. You never know how this shift in perspective and attitude will help you and what new paths it will lead you down.

7. Passion

“Working hard for something you don’t care about is called stress. Working hard for something you love is called passion.” – Simon Sinek

Don’t you love this quote? I should point out that you can be stressed when you are doing what you love too. However, it is a different kind of stress. An energizing stress more than anything, because you care so much.

Make your life easier. Figure out what you love. What makes your heart sing? What is something you could do all day and not get tired? What do you like reading? What movies are you drawn to? How are these all connected?

Life is short. Don’t just clock in and out. You owe it to yourself to figure out what you love.

8. Being Coachable

“Feedback is the breakfast of champions.” – Ken Blanchard

We are all doing the best that we can, so hearing negative feedback can be, at times, quite painful, especially if it hits one of our triggers, which is an experience that we haven’t healed from our past. It can also hurt if the tone is harsh or if the feedback is given publicly. These are all things to consider if you find yourself in a position where you need to give someone negative feedback too.

So, how do you accept feedback graciously?

1. Know that it may not be easy for the person who is giving you the feedback. Many people do not like confrontation, and this is very uncomfortable for many.

2. If you have asked for feedback, do not defend yourself. Listen to the other person. Reframe their feedback to make sure you understand what they are saying. Ask clarifying questions, if you are unclear.

3. Be sure to thank the person who is providing the feedback. Once we are grown-ups, we are not usually in relationships where people give us regular feedback.

Growing up, our moms tell us, “Stand up straight,“ “Don’t talk with your mouth full,” “Elbows off the table.” Now…not so much. Maybe you just don’t get the job, because the employer is afraid that you are uncoachable. When you applied for the job and followed-up with the employer, did you find yourself arguing about their job requirements?  If this is your attitude before you get the job, how about afterward? This is not to say that you can’t state your opinion or be true to yourself but know the right time and place. Arguing before you get the job is not a great idea. Once you have the job, you will understand the group dynamics and hopefully form a collaborative relationship with your boss and, together, conquer the world.

If you are a career changer or someone with a lot of experience, you bring a lot of value to the workplace and, most likely, a strong opinion of how things should be done. You too will want to vet the work culture to see if they are open to suggestions if this is important to you. If you accept the job, you may need to prepare yourself for different processes. Stay open. Who knows? You may prefer this way more than the way you’ve been doing things.

9. Doing Extra

“There are no traffic jams along the extra mile.” – Roger Staubach

The best employees go above and beyond the call of duty. A quick note of caution: make sure that the extra work you are doing is not stepping on anyone else’s toes. If you are doing something outside of your job description, be sure to run your idea by your manager and ask for feedback.

Most managers appreciate employees who see problems, have solutions, and actually work to implement the solutions.

10. Being Prepared

 “Expect the best, plan for the worst and prepare to be surprised.” – Denis Waitley

I am always surprised at how many people don’t bring a notebook and pen to a meeting. This is the day and age of information overload, yet people don’t write things down. Bring a pen and paper wherever you go. I meet with clients for an hour, sometimes longer. When I am really enthused, I talk fast. The ideas fly. I always wonder how my clients will remember all the websites and resources I mention. Write things down. There are actually studies which link memory and writing things down. Writing it down helps you remember.

You may notice that your energy is spent worrying. You may be worried about all the things you have to remember to do. Write them down. You may notice that, even if you don’t consciously check the task off your to-do list, it will get done. Look back at your notes and see how many items were on your list and are now complete.

It may be helpful to have a “catch-all” notebook. Put all your thoughts in the notebook and then redistribute them appropriately. For example, maybe you note your expenses in your catch-all journal and then transfer them to your budget notebook, where they will be easier to find.  Review your notes before relevant meetings.

If you are going to a meeting, make a list of the tasks you need to complete before the meeting. Make a list of items you need to bring to the meeting. Review past notes, if relevant, and, of course, make sure you are on time.

Final Thoughts

“To change your life, change your habits.” – Unknown

I think that you will agree, with some effort, all of these qualities can be learned and implemented into your routine. Why not take one at a time and keep adding on until they all come naturally to you?

 

About Helen Godfrey

As a counselor, I strive to help people make new discoveries about themselves and what helps them overcome the obstacles they face. My patients trust me to guide them on their journey to achieve the goals they set for themselves. As someone who understands the transformative power of therapy, I’m passionate about learning, listening, and partnering with my clients to bring balance and wellness into their lives.  I enjoy working with people from all walks of life, and if you or someone you love is going through a difficult time of career or personal uncertainty or needs to discuss their concerns with a professional, please contact me to setup a consultation.

GET IN TOUCH
Call for a free consultation!

Helen Godfrey, MA, NCC, BCC, LPC
832-412-3218
helenkgodfrey@yahoo.com
Rice Village
Houston, TX 77005
www.careercounselortips.com

Now Here’s An Awesome Find – Check This Out!!

I was contacted by a company called Blow Birthday Cards.  I had a really great conversation with the owner, Jerry.  He explained to me how the business came about, we brainstormed together, we came up with a marketing plan, and now we’re working together.  It came together fairly easy.  Why?  Well, probably because I love his concept and he is extremely reliable and trustworthy.  Sometimes I just have a good feeling about people.  And I definitely have a good feeling about Jerry (and Blow Birthday Cards).

Blow Birthday Cards lets you search for a specific card, like chocolate or heaven or octopus or toast or even Zoltar (wasn’t that from the movie BIG with Tom Hanks?).  Anyway, all cards are alphabetized on the website. You simply find the topic you want and click on the card you like.  You can then sign the card yourself by hand writing your personal message on a piece of paper, taking a picture of it with your cell phone, and then adding it onto the card through the website.  It’s super cool!!!

You then pay for the card ($4.95 with FREE mailing) – yep, cheaper than most nonpersonal cards in stores.  And the card goes in the mail just minutes later.  And your mom, dad, sister, son, aunt, teacher (whoever) gets the card just a couple days later (like regular mail).  How fast (and cool) is that?

Did you FORGET about someone’s birthday?  Do you have to get a card in the mail ASAP?  Don’t take the time to go to the store, pick one out, sign it, and mail it.  Just go to www.blowbirthdaycards.com and do it in your home, on your phone, in your pj’s.  Really!!!

You really have to check it out for yourself.  This is a super idea for just about anyone (especially husbands, well, at least for my husband).  But I really think busy moms could use this company more than anyone.  Think about it – not running to the store with the kids to “try” and shop for the perfect birthday cards – GENIUS!!!  Not to mention, you can have your kids draw a picture or write a message to Grandma or Aunty.  How cute would that be????

OK…so go here:  www.blowbirthdaycards.com and CHECK IT OUT!!!

Oh yeah, and since I work with business owners, and KNOW how crazy busy they can be, and also KNOW that they KNOW how important it is to make their workplace personal and inviting for their employees, then they should use Blow Birthday Cards to personalize birthday cards for those employees.  Right?  Good idea?  I think so!!!

Remember:  www.blowbirthdaycards.com

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

 

 

 

Get your brand in front of hundreds of people. Save thousands of dollar$ on marketing.

Problem:   You need to promote your business in a highly competitive market.

Solution:    PixGift will give you the chance to do it.

Value:      Reaching a vast audience in an inexpensive way.

 www.PixGift.com
Sponsor a Giving Board to a nonprofit and reach their donors and their social networks while you improve the image of your company.

In the digital world, the race to get your product or service in front of an audience is more complicated than ever. Most businesses are in a competitive market, where others are trying to sell to the same exact audience.

With PixGift, you can improve both your customer relationships and increase brand awareness in a distinctive way. Through our giving boards, you can showcase your business in an easy and inexpensive way, to donors and their social networks when you sponsor a non-profit or donate to a fundraising campaign.

All you need to do is decide the charity/non-profit you want to support and how much your sponsorship amount will be. Then you will buy a giving board for that organization, and your brand will appear as part of the board with a link to your website.

When donors use the share buttons, they will be posting the campaign including your business information. Your brand will be exposed to the thousands of people behind the donors’ network, providing your company with a high-value, high-impact marketing avenue that supports a cause and doesn’t break the budget!

Watch this VIDEO to learn more.

Interested? To start your first giving board, all you need to do is contact us HERE.

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

Partnered with PixGift

What’s the real (effective) way to send email campaigns?

OK.  So lately, I’ve had some real questions about email marketing.  There is so much out there, and so much to learn, that many of my clients (and potential clients) are just getting frustrated with how unpredictable email marketing seems to be.

Well, let me start by saying this…It is a very slow process!!  You will have to do these things, and do them correctly, for email marketing to work:

  1. Pick an email marketing program that will work for your budget and your needs (I recommend Constant Contact because of all the tools it has to offer).
  2. Create web forms for your website, your blog, and social media.  These forms help get sign-ups for your email campaigns.
  3. Create an email that has value, is not too long, is not too short, has the right colors, and is mobile friendly.
  4. Load an organic, nurtured list of individuals into your program (and then learn how to segment them as your list grows).
  5. Follow-up with your contacts, based on their interests, their wants, and their needs.
  6. As your list grows and the demands get higher for your valuable content, create automated emails, or even put together a “product” using email marketing.

Oh goodness…so much to think about.

Let’s first start with FINDING INDIVIDUALS TO EMAIL. Where are you getting your contacts from?  Do you have a well-nurtured list of people just sitting in your folders in your Gmail or Outlook accounts?

Did you purchase a list that you’re hoping to use (I really hope you didn’t waste your money)?

Are you in the process of networking, collecting business cards, handing out flyers, speaking at events, etc?

AND what do you do with all those NEW contacts?

First, you have to decide who is who, where each contact came from, how you know them, what relationship you’ve nurtured through them.  Then, you need to segment them based on your answers.  The idea is to create SPECIFIC lists so you can send them SPECIFIC valuable content through your email marketing efforts.  If you don’t have contacts, well, then you need to get some. You can do this by using a web form through your email marketing program, through networking in person, or through prospecting on LinkedIn.

Is all this too much to process?  I know, it can be overwhelming.  And that’s JUST finding contacts.

Now, the first email you send to your contacts SHOULD always be an introductory email.  You should include who you are, how you know them, why you’re emailing them, what you have to offer, and how often you plan to email them.  AND always include a way for them to opt-out or unsubscribe…always!!!

Listen, don’t beat your head against the wall trying to figure all this out. Let me help you with ALL of this and more.  Email marketing is often times trial and error.  It’s can be a very long process…it takes time.  Don’t get lost in the email marketing world.  Contact me today so I can help!

Think of it this way.  Even if it takes you months to actually get it all right, just ONE of those contacts actually making the right move at the right time can pay for all your hard work and then some.  But in order to get that contact (and hopefully more) to purchase from you, you have to nurture them the right way…through segmented email marketing!

So, get help and do it all the correct way.  Don’t settle for a purchased list or a $10/hour admin to help you.  Remember, you ALWAYS get what you pay for…ALWAYS!!

Have a question about your email marketing needs?  Contact me! I will walk you through what needs to be done first, we will set a plan in motion together, and I will work with your budget and your business needs!

Elizabeth
Virtual Marketing Assistant
Business Virtual Services, LLC
www.BusinessVirtualServices.com

 

Are You Using Your Website for Generating Leads and Revenues? (Guest Post)

Learn the 5 principles of social media platforms that can be applied to your business to gain growth.

When I was invited to write something essential for businesses I thought it would be of great value to show you how you can apply the core principles of Social Media phenomenon to put your website at work for your marketing efforts, lead generation, or use it as an income stream.

The internet brought us many challenges: short attention spans, a faster live style, building virtual relationships instead of physical to name just a few. But the Internet also brought unimaginable ways to do businesses such as the Social Media platforms which found the way to create wealth by bringing together five principles: delivering visual content, building communities, creating user-generated content, rally collective participation, and monetize websites. And even when it might sound hypothetical for your businesses you can apply the same core elements to boost your own company to grow.

This is for example the story of Adele. She is the owner of a small beauty studio who saw the potential of our image-driven platform to increase her clientele by tipping into people’s fascination with selfies and images to build a community around her business, and monetize her website.

Adele came to us looking for a strategic plan to attract new prospects. She had a well-designed website though it was not offering her any other benefit than having an online presence. So we started to sketch a tailored marketing strategy for her including the same elements of Social Media platforms. To accomplish her plan Adele bought access to our platform that allows to capture photos, emails, names, phone numbers, along with other affinity and demographic information in one single tool that we call Virtual Photo Booth.

To create visual content generated by users we asked prospects to share a “Before Selfie” to be part of a Collage of Beauty. To build a community we asked existing customers to participate and share with three other friends. To drive people to participate we created a perk system offering a free 7 point skin analysis and entering to win a free facial for booking and appointment through the Collage of Beauty. Surprisingly, after a couple of weeks Adele reached her goal of booking 30 new prospects who ended up buying care products and many of them became regular clients.

Every day more than 1.8 billion of images are shared or posted on the Internet. Visual user generated content is everywhere and it is so powerful that marketers, brands, and nonprofits have been using it to grow businesses or raise funds. What enjoy us the most is that this recourse has not stopped us to find ways to present the stories of our clients: a nonprofit which increased four times its fundraising goal and was able to provide additional scholarships, help abused cats and dogs, support victims of an earthquake, engage students in an annual campaign, a coffee shop developing a treat-a-friend board to buy a coffee for a friend, two students collecting money for a trip, pool funds for a honeymoon and so much more stories. All of them without exception were completed using users’ images as the resource to facilitate content efforts, create marketing visuals, generate leads, monetize websites, and raise funds while bringing together communities where every person is a part of a whole.

I always say that building a business does not take millions. It only takes imagination… and leadership. Regardless if you are a business, a nonprofit, or an individual there are always opportunities to harness the power of images and the crowd to set you apart from the competition and create memorable experiences for the people you serve.

You can do it on your own or by stepping up to our Virtual Photo Booth and get ignited by our ideas. It doesn’t matter how you replicate the same concepts of social media but for sure you will be able to deliver surprising results. Remember, building a business does not take millions.

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Adriana Granados
Visionary Entrepreneur
www.PixGift.com

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