What Does Your CRM Look Like?

OK.  I need to start a topic of conversation regarding CRM programs & database management.  I talk to at least 1 person a week (sometimes more) regarding their contact database and CRM platforms.

I currently work within the following platforms for clients:

www.Soffront.com
www.ConstantContact.com
www.MailChimp.com
www.Zoho.com

What does your CRM look like?  Here is what I often see:

  1. Thousands of contacts getting no consistent communication.
  2. Thousands of contacts getting regular communication, but poor list segmenting means poor open rates.
  3. Thousands of contacts added to the wrong lists, resulting in poor open rates and no engagement.
  4. Thousands of contacts, segmented fairly well, getting the same communication, resulting in no engagement.

Now, some of the individuals I speak with say they have thousands of contacts, hundreds of business cards, numerous clients, and dozens of suspects, but when asked what they do with all them, they say NOTHING.

Does this sound like you?  If so, don’t feel bad.  I’m not trying to call you out or put you down.  It’s just the way it is.  Why? Because not many people really know what to do with their contacts. They just don’t know where to start.

Well, let me explain something to you.  Email marketing and list segmenting is NOT something magical.  It doesn’t happen overnight.  It doesn’t create instant clients.  But, if done correctly and consistently, it does get your name out there and get you in front of people.  And it can get you new clients. And that’s what you want!

It doesn’t have to be complicated.  It can start with a simple spreadsheet and turn into so much more in a short time if the work put in is consistent and effective.  But who has time for that?  I know you don’t. I speak with so many business owners who say they WANT to get starting with email marketing and they WANT to see the results, but they have no time in their busy work week to even think about sitting down and starting from scratch.

Don’t let all those contacts go to waste.  Don’t let all those years of networking and hours of meetings leave you with no prospects or leads. Utilize all that hard work.  Put it to good use.  Find a CRM program and email marketing platform that works for YOU.

Need help?  Contact me.  That’s what I do.  I help the overwhelmed business owner keep track of their communication efforts and consistently work with them to effectively keep their name in front of those who need their business.

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

Partnered with PixGift

We want to support Hiring Managers in HR

I’m the founder of V.A.S.T and the owner of Business Virtual Services, LLC. For the last 6 years, I have been working with business owners of all industries.  I connect to all my clients on a personal and professional level, and over time I’ve grown as a professional.  I’ve come to realize that I really love working with people.  I have a great sense of how people relate to business and how their work ethic and personality can fiercely effect whether they succeed or not.

Because of these amazing experiences, I knew it was time for my business to grow by offering recruiting services for business owners.  In today’s world with constant job hopping, immature attitudes, social media obsessions, and a lack of work ethic, I think it’s extremely important to take the time to find perfect employees.

Due to my experience and the frustration I’ve seen/heard from my clients, I know that making more of an effort and spending a little more money & time on certain business decisions has a long-lasting effect on the company as a whole.

I plan to dedicate my time supporting business owners as they take the journey into finding AND keeping great employees.

I also plan to assist job seekers in finding that perfect position for them, educate them on professionalism, and advance their talents along the way.

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V.A.S.T. Recruiting Services was created for two reasons:

1) To assist hiring managers and business owners find the perfect employees for their businesses.

2) To advance amazing talent by finding the best job opportunity that fits them. Both of these reasons have the employer AND the employee in mind.  We also provide support to HR departments.

Companies have to understand how important it is to treat their employees with respect, and they need to learn how to manage incredible talent, motive their staff, engage their teams, express their appreciation, and retain the employees they so badly want to keep. WE CAN HELP.

Employers / Business Owners:  Do you know your WHY?  Why did you start your business?  Why are you looking to hire?  Why do you do what you do every day? Why are you looking for recruiting help?  Why are you growing your business?  Why do you want to find the perfect candidates?

The costs associated with hiring a new employee:

1.  Includes advertising, interviewing, screening, and hiring.

2.  Includes training and management time.

3.  Lost productivity – taking a new employee 1 or 2 years to reach productivity of an existing person.

4.  Lost engagement – other employees who see high turnover tend to disengage and lost productivity.

5.  Customer service errors – new employees take longer and are often less adept at solving problems.

Do you want to lose money, productivity, and employee moral because you’re simply not hiring the right people?

Do you need to hire an asset to your company, but don’t have the time to advertise a job description, screen all the candidates, make interview calls, and write up job offers?

Let us help you find that perfect new employee so your turnover is less and your productivity is greater!

Are you ready to have professionals take on this tedious task?

Most recruiting services require getting paid a portion (percentage) of the salary of the position you are looking to fill. Personally, I think this is crazy.  The same work is being done for each position, so it doesn’t make sense to have to pay a recruiter this way. We find your ideal candidates for a flat-fee; and a reasonable one at that.

Please NOTE that we do NOT have candidates on hand.  We are not that type of recruiting business.   We cater to the employer and find what they need based on open positions.  We do all the legwork and find you exactly what your business needs.

We are a unique business and want to work with YOU to make your business the best it can be!

Please click HERE to learn more about how we can help you!

 

Elizabeth Debol
Virtual Recruiting Specialist
vastrecruiting@gmail.com
www.VastRecruiting.com

Why you should ask for help…

When you own your own business and try to wear many hats, it’s only in due time that you will realize you are falling behind and need HELP.

Look at me…I am a Virtual Assistant.  I work with business owners taking those tedious tasks off their hands so they have more time to focus on their business and don’t have to work 70 hours a week catching up. Here’s the kicker…now I am looking for help.  I work at least 40-50 hours a week now because I am constantly getting emails from past clients and referrals who need help.

Yes, even a professional like myself needs help so I don’t fall behind and get bogged down in tedious work.  There are projects and tasks (HERE is a quick article to explain the difference) that I am very skilled at and need to handle myself.  And there are some that I can hand off to an assistant of my own…either because my skill set is not up to par in that area or because it’s time-consuming and I need to focus on bigger/specific skilled projects.

OH Lord…I have to hire an assistant!!!  This is new to me!!

Sound familiar?  If you have an assistant (or are thinking of getting one) then you understand what I am going through.

Asking for help can be in the form of hiring an assistant to work for you (or with you) or it can be in the form of a Mentor or Coach to help guide you to make better business decisions and reach important goals.  I work with a lot of Business Coaches.  Perhaps I should ask a few of them for advice?!?

Below is a really great article from Entrepreneur explaining why asking for help is good for business: Asking For Help Is Good For You and Your Business

Want to know more about hiring a VA?  Here is a really awesome article that may help you with the process:  7 REASONS YOU SHOULD HIRE A VIRTUAL ASSISTANT

Don’t work alone all the time and try to do everything on your own.  It’s good to get help, ask for assistance, collaborate with other business owners, network, and hand over small tasks (or large projects) if it means you get peace of mind and become less stressed.

Hey…if I can do it, you can too!  Here is a great article explaining what a VA does:  How Virtual Office Assistants Work

If you have any questions about how a VA can help you stay organized and get more accomplished, please contact me!

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.

Business Communication…why it’s so important.

Effective Business Communication

When you own a business, it’s essential to have GREAT communication skills.  Whether you are communicating with vendors, clients, colleagues, or employees, your business is not going to work if there is lousy communication.

If you don’t know how to communicate in your business, then you should invest some time and money into learning how to.  Here is a great website to find communication skills seminars in your area.

It’s extremely important to realize that how you communicate is often how people see you as a business owner.  This can have lasting effects on your business and in your business relationships!

Example:  I have spoken to many business owners over the last 4 years.  Because I have the luxury of choosing who I work with, I make sure I pick those who can communicate effectively.  Why, you ask?  Because if I can’t get the information I need from them to work on their projects, then I’m useless and not making MYSELF money.  If they can’t communicate their needs to me, then again, I’m useless and not making THEM money. If I can’t get their projects done, then their business falls short.  Not only are they already behind (which is why they reached out to me in the first place), but now they are even further behind and frustrated because all they want to do is explain their needs to me, but they can’t.

Because of this communication gap I often see with business owners, I started offering monthly support calls.  These phone meetings are a way for us both to come up with a current strategic marketing plan, a detailed budget, and a suggested marketing plan going ahead.  It’s an effective way to communicate what their needs are because I am able to walk them through their thoughts.  This is often what many business owners need assistance with but don’t even know it.

I have also come to understand that many business owners just can’t dedicate time for monthly support calls due to traveling or extremely busy schedules (which I fully understand).  That is why I also created a 3-part online program to help them organize their business, so they will know exactly what they need assistance with.  And they will have everything in order to effectively communicate their needs when they are ready.  Plus, since it’s an online program, they can work on it when their schedule allows, at their own pace.

Now…the hard part is keeping up with emails!!!  I have a very manageable email process I use, and it’s free.  It’s efficient and I can easily find any emails I need.  It helps with my communication process and it altogether helps my business in a big way!

Here is a really great article from Forbes that goes into detail about how to write effective business emails.

The overall message here is…learn how to effectively communicate with ALL your business people.  It will not only help YOUR business, but it will help others as well.

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/


My Weekly Knowledge Log (a list of things I’ve learned from or about this week):
1.   Clean out your inbox WEEKLY.
2.  Schedule social media posts in advance.
3.  ALWAYS ask questions!

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.

Know your Database

Please!!!  Please!!! Please!!! Know who you are interacting with!!!

Know Your Database (2)I work with small business owners, and the harsh reality is that many of them do not know their database.  They don’t know who they are emailing.  They don’t know they have a customer with 5 different emails, receiving their email blasts 5 times, each time.  They don’t realize they have customers on 10 different lists in their email marketing program.

Here’s the thing…you’ve been working for years.  You’ve acquired a large list of contacts.  At one time or another, you’ve met some of these people, you shook their hands, exchanged business cards, had a friendly conversation with them, and then went back to the office and loaded them in your CRM program.  Chances are…you didn’t take notes, you didn’t ask them ALL if they wanted to be emailed, and you didn’t expect some of them to opt out of your emails.

You need to do a DATABASE CLEANUP!  Your email marketing goals are not going to be set on their own.  You are not going to have better open rates or click-through rates if the blasts are going to the wrong people. Your customer service skills are not going to improve if people think all you want to do is spam them.  You are actually hurting your business!!

Here is what I want you to do:

  1. Create one last email to your database.
  2. Make this email a simple one…make it a quick questionnaire.
  3. Ask your database if they want to be on your mailing list and ask them which list(s) they would like to be on (if you have multiples).
  4. Explain to them that you are cleaning up your database so you can provide exactly what your customers need, to those who really want it.
  5. Take their answers and CLEAN up your database.
  6. Place those on the lists they requested to be on.
  7. Email only those who want to be emailed.
  8. Your business will love you…your open rates will love you…your customers will love you…YOU will love you!!

Remember, it is ESSENTIAL that you know who you are trying to do business with.  You really need to know that your database wants to hear what you have to say.  Don’t waste your time shouting to all the others who don’t care.

Make it simple.  Clean it up!  It’s ESSENTIAL to your business!

If you want some help with this, please don’t hesitate to contact me.  I am here for you!

Follow the simple method outlined HERE to interact effectively with your prospects and develop lasting relationships with your customers!

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/


My Weekly Knowledge Log (a list of things I’ve learned from or about this week):
1.  There is more out there than you think – do your research!
2.  Don’t spend too much time catering to social media.  Less is sometimes better!
3.  Invest in your business – it will pay off!

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.