Business Communication…why it’s so important.

Effective Business Communication

When you own a business, it’s essential to have GREAT communication skills.  Whether you are communicating with vendors, clients, colleagues, or employees, your business is not going to work if there is lousy communication.

If you don’t know how to communicate in your business, then you should invest some time and money into learning how to.  Here is a great website to find communication skills seminars in your area.

It’s extremely important to realize that how you communicate is often how people see you as a business owner.  This can have lasting effects on your business and in your business relationships!

Example:  I have spoken to many business owners over the last 4 years.  Because I have the luxury of choosing who I work with, I make sure I pick those who can communicate effectively.  Why, you ask?  Because if I can’t get the information I need from them to work on their projects, then I’m useless and not making MYSELF money.  If they can’t communicate their needs to me, then again, I’m useless and not making THEM money. If I can’t get their projects done, then their business falls short.  Not only are they already behind (which is why they reached out to me in the first place), but now they are even further behind and frustrated because all they want to do is explain their needs to me, but they can’t.

Because of this communication gap I often see with business owners, I started offering monthly support calls.  These phone meetings are a way for us both to come up with a current strategic marketing plan, a detailed budget, and a suggested marketing plan going ahead.  It’s an effective way to communicate what their needs are because I am able to walk them through their thoughts.  This is often what many business owners need assistance with but don’t even know it.

I have also come to understand that many business owners just can’t dedicate time for monthly support calls due to traveling or extremely busy schedules (which I fully understand).  That is why I also created a 3-part online program to help them organize their business, so they will know exactly what they need assistance with.  And they will have everything in order to effectively communicate their needs when they are ready.  Plus, since it’s an online program, they can work on it when their schedule allows, at their own pace.

Now…the hard part is keeping up with emails!!!  I have a very manageable email process I use, and it’s free.  It’s efficient and I can easily find any emails I need.  It helps with my communication process and it altogether helps my business in a big way!

Here is a really great article from Forbes that goes into detail about how to write effective business emails.

The overall message here is…learn how to effectively communicate with ALL your business people.  It will not only help YOUR business, but it will help others as well.

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/


My Weekly Knowledge Log (a list of things I’ve learned from or about this week):
1.   Clean out your inbox WEEKLY.
2.  Schedule social media posts in advance.
3.  ALWAYS ask questions!

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.

Know your Database

Please!!!  Please!!! Please!!! Know who you are interacting with!!!

Know Your Database (2)I work with small business owners, and the harsh reality is that many of them do not know their database.  They don’t know who they are emailing.  They don’t know they have a customer with 5 different emails, receiving their email blasts 5 times, each time.  They don’t realize they have customers on 10 different lists in their email marketing program.

Here’s the thing…you’ve been working for years.  You’ve acquired a large list of contacts.  At one time or another, you’ve met some of these people, you shook their hands, exchanged business cards, had a friendly conversation with them, and then went back to the office and loaded them in your CRM program.  Chances are…you didn’t take notes, you didn’t ask them ALL if they wanted to be emailed, and you didn’t expect some of them to opt out of your emails.

You need to do a DATABASE CLEANUP!  Your email marketing goals are not going to be set on their own.  You are not going to have better open rates or click-through rates if the blasts are going to the wrong people. Your customer service skills are not going to improve if people think all you want to do is spam them.  You are actually hurting your business!!

Here is what I want you to do:

  1. Create one last email to your database.
  2. Make this email a simple one…make it a quick questionnaire.
  3. Ask your database if they want to be on your mailing list and ask them which list(s) they would like to be on (if you have multiples).
  4. Explain to them that you are cleaning up your database so you can provide exactly what your customers need, to those who really want it.
  5. Take their answers and CLEAN up your database.
  6. Place those on the lists they requested to be on.
  7. Email only those who want to be emailed.
  8. Your business will love you…your open rates will love you…your customers will love you…YOU will love you!!

Remember, it is ESSENTIAL that you know who you are trying to do business with.  You really need to know that your database wants to hear what you have to say.  Don’t waste your time shouting to all the others who don’t care.

Make it simple.  Clean it up!  It’s ESSENTIAL to your business!

If you want some help with this, please don’t hesitate to contact me.  I am here for you!

Follow the simple method outlined HERE to interact effectively with your prospects and develop lasting relationships with your customers!

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/


My Weekly Knowledge Log (a list of things I’ve learned from or about this week):
1.  There is more out there than you think – do your research!
2.  Don’t spend too much time catering to social media.  Less is sometimes better!
3.  Invest in your business – it will pay off!

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.

The Essentials

First of all, I want to thank you for visiting this BRAND NEW blog.  It’s going to be a work in progress, but I believe it’s going to be a great motivational tool for business owners.

Quote for Blog

The Essentials…what is essentially necessary for you to run your business?

I speak with many small business owners.  I might talk to some for 5 minutes, and I might talk to some for over an hour.  What they all tell me is that they are overwhelmed with the amount of work that goes into running a business.  They want to learn ways to be more productive, work more efficiently, and run their business smoother.  They essentially want to work smarter, not harder.

As a “type A” personality, and a left AND right brain thinker, I am constantly motivating myself, creating high expectations, achieving goals, setting more goals, learning new things, taking on many tasks, etc.


 

Type A

Image from:
http://www.slideshare.net/lehnent/health-psychology-31087337


 

Brain

Image from:
https://sites.google.com/site/winchestercpd/left-brain-right-brain-thinking


 

For me…GOALS and EDUCATION are my essentials.  I love to learn.  I love to create new things.  I love to make lists!!  I love to be organized.  I love to set goals.  I love to achieve those goals.

Even in my own personal life, I have set goals and stuck to them.  This isn’t to say there weren’t any ups or downs, bumps or bruises, tosses or turns.  But if you want something bad enough, and if you want your business to work, then you need to find your essentials. 

My CHALLENGE to YOU:  Find your essentials this week.  Figure out what motivates you. Learn what really gets you moving, and then make changes to assure you stay moving (in the right direction, of course)!

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/


My Weekly Knowledge Log (a list of things I’ve learned from or about this week):
1.  How to use Profile Hopper
2.  That spending an hour going through old emails really does pay off
3.  Lists really are my best friends

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it! 🙂

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.