Do you know how to save time and money using a VA?

You are a very busy entrepreneur, with business booming, and enough clients to actually start making some good income…but…you are feeling:

1.    Overwhelmed… by the amount of work that needs to keep your business going 

2.    Frustrated… because you have to do work that you really hate doing

3.    Unproductive…because you are not the best at some of these tasks, so doing them is taking too long to complete

 

These are all signs that it’s time to stop and re-assess your workload. It’s time to allow yourself to focus on the work you do best and hire somebody to do the rest. Being the jack-of-all-trades can initially seem like a necessity when you’re an entrepreneur, but it really doesn’t have to be that way!

In reality, you cannot create a highly successful business by yourself. Get help where you need it the most!  Focus on what really creates the revenue and what you are passionate about.  

So, how much is your time worth?  

Let’s say you are a lawyer, billing out $125 per hour (and that’s on the low end).  Let’s say you spend 10 hours per week working on social media updates, bookkeeping, email campaigns, etc.  If you paid yourself your hourly rate, it would be $1,250 per week…that’s $5,000 per month.  

These same tasks can be done by a highly experienced virtual assistant for much less money.  For example, my rate is $35 per hour.  So you would pay me $350 per week…that’s $1,400 per month…which is saving you $3,600 per month.  And, you don’t have the stress or headache trying to accomplish it all.  

If you took those 10 hours per week (40 hours per month) and focused solely on income producing activities (such as talking with prospective clients or networking with partners) how much money could you make in those 40 hours per month? Would you be able to make that $1,400 per month to pay your assistant? Sure you would!  In fact, I’m certain you would be able to grow your business exponentially!!

The math makes sense. So, what is stopping you? If you’re not moving forward on this you must ask yourself — what’s holding you back?

 

Click HERE to take my online money savings challenge.  It’s simple and fast and for your eyes only.  Find out how much money you can save by hiring a Virtual Assistant.

 

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

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What Does Your CRM Look Like?

OK.  I need to start a topic of conversation regarding CRM programs & database management.  I talk to at least 1 person a week (sometimes more) regarding their contact database and CRM platforms.

I currently work within the following platforms for clients:

www.Soffront.com
www.ConstantContact.com
www.MailChimp.com
www.Zoho.com

What does your CRM look like?  Here is what I often see:

  1. Thousands of contacts getting no consistent communication.
  2. Thousands of contacts getting regular communication, but poor list segmenting means poor open rates.
  3. Thousands of contacts added to the wrong lists, resulting in poor open rates and no engagement.
  4. Thousands of contacts, segmented fairly well, getting the same communication, resulting in no engagement.

Now, some of the individuals I speak with say they have thousands of contacts, hundreds of business cards, numerous clients, and dozens of suspects, but when asked what they do with all them, they say NOTHING.

Does this sound like you?  If so, don’t feel bad.  I’m not trying to call you out or put you down.  It’s just the way it is.  Why? Because not many people really know what to do with their contacts. They just don’t know where to start.

Well, let me explain something to you.  Email marketing and list segmenting is NOT something magical.  It doesn’t happen overnight.  It doesn’t create instant clients.  But, if done correctly and consistently, it does get your name out there and get you in front of people.  And it can get you new clients. And that’s what you want!

It doesn’t have to be complicated.  It can start with a simple spreadsheet and turn into so much more in a short time if the work put in is consistent and effective.  But who has time for that?  I know you don’t. I speak with so many business owners who say they WANT to get starting with email marketing and they WANT to see the results, but they have no time in their busy work week to even think about sitting down and starting from scratch.

Don’t let all those contacts go to waste.  Don’t let all those years of networking and hours of meetings leave you with no prospects or leads. Utilize all that hard work.  Put it to good use.  Find a CRM program and email marketing platform that works for YOU.

Need help?  Contact me.  That’s what I do.  I help the overwhelmed business owner keep track of their communication efforts and consistently work with them to effectively keep their name in front of those who need their business.

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

Partnered with PixGift

What’s Your Why? (Guest Post)

by Paul Hatrak (Focal Point Coaching) in New York

Webster’s Dictionary defines “Purpose” as the reason Why something is done or used.

In September 2009 British/American Author Simon Sinek filmed one of the best TED Talks illustrating the concept of Purpose titled “Start With Why: How Great Leaders inspire everyone to take action.”

His theory is that great companies and leaders all Think, Act and Communicate in the same way and it’s the complete opposite of everyone else.

That’s because they explain their Why up front, representing their purpose, cause or belief.

Many companies today have a mission statement which drives HOW you follow a path and a vision statement which describes WHAT is the destination or goal.

But how many companies have a purpose statement?

A Purpose Statement captures succinctly WHY the organization exists and WHAT it does.

And what about you as a professional?

Do you have a purpose statement?

Simon says…people don’t buy WHAT you do they buy WHY you do it.

In my opinion you will make more waves in your pond if people believe you are the best person to help them define and achieve success on their terms.

That’s my WHY!

My purpose is help business owners define and achieve success on their terms.

And in many cases faster than they could on their own.

And HOW do I do that?

I involve them in the process 100%.

I begin every workshop with my favorite quote from Benjamin Franklin… Tell me and I forget, Teach Me and I remember, Involve me and I learn.

Simon also says…The goal is not to do business with everyone who needs what you have, the goal is to do business with people who believe what you believe.

And in the end, like Glinda, the good Witch from the Wizard of Oz says to Dorothy, I help my clients believe and realize they’ve had the power all along.

Paul Hatrak, CPA, CGMA
Business Growth Expert
Helping CPAs, Financial Advisors and Attorneys grow their Businesses exponentially.

Reach out to me for a free thirty-minute business assessment at
908-420-5736 or via email at phatrak@focalpointcoaching.com.

Website: https://paulhatrak.focalpointcoaching.com.

Are You Using Your Website for Generating Leads and Revenues? (Guest Post)

Learn the 5 principles of social media platforms that can be applied to your business to gain growth.

When I was invited to write something essential for businesses I thought it would be of great value to show you how you can apply the core principles of Social Media phenomenon to put your website at work for your marketing efforts, lead generation, or use it as an income stream.

The internet brought us many challenges: short attention spans, a faster live style, building virtual relationships instead of physical to name just a few. But the Internet also brought unimaginable ways to do businesses such as the Social Media platforms which found the way to create wealth by bringing together five principles: delivering visual content, building communities, creating user-generated content, rally collective participation, and monetize websites. And even when it might sound hypothetical for your businesses you can apply the same core elements to boost your own company to grow.

This is for example the story of Adele. She is the owner of a small beauty studio who saw the potential of our image-driven platform to increase her clientele by tipping into people’s fascination with selfies and images to build a community around her business, and monetize her website.

Adele came to us looking for a strategic plan to attract new prospects. She had a well-designed website though it was not offering her any other benefit than having an online presence. So we started to sketch a tailored marketing strategy for her including the same elements of Social Media platforms. To accomplish her plan Adele bought access to our platform that allows to capture photos, emails, names, phone numbers, along with other affinity and demographic information in one single tool that we call Virtual Photo Booth.

To create visual content generated by users we asked prospects to share a “Before Selfie” to be part of a Collage of Beauty. To build a community we asked existing customers to participate and share with three other friends. To drive people to participate we created a perk system offering a free 7 point skin analysis and entering to win a free facial for booking and appointment through the Collage of Beauty. Surprisingly, after a couple of weeks Adele reached her goal of booking 30 new prospects who ended up buying care products and many of them became regular clients.

Every day more than 1.8 billion of images are shared or posted on the Internet. Visual user generated content is everywhere and it is so powerful that marketers, brands, and nonprofits have been using it to grow businesses or raise funds. What enjoy us the most is that this recourse has not stopped us to find ways to present the stories of our clients: a nonprofit which increased four times its fundraising goal and was able to provide additional scholarships, help abused cats and dogs, support victims of an earthquake, engage students in an annual campaign, a coffee shop developing a treat-a-friend board to buy a coffee for a friend, two students collecting money for a trip, pool funds for a honeymoon and so much more stories. All of them without exception were completed using users’ images as the resource to facilitate content efforts, create marketing visuals, generate leads, monetize websites, and raise funds while bringing together communities where every person is a part of a whole.

I always say that building a business does not take millions. It only takes imagination… and leadership. Regardless if you are a business, a nonprofit, or an individual there are always opportunities to harness the power of images and the crowd to set you apart from the competition and create memorable experiences for the people you serve.

You can do it on your own or by stepping up to our Virtual Photo Booth and get ignited by our ideas. It doesn’t matter how you replicate the same concepts of social media but for sure you will be able to deliver surprising results. Remember, building a business does not take millions.

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Adriana Granados
Visionary Entrepreneur
www.PixGift.com

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