Get your brand in front of hundreds of people. Save thousands of dollar$ on marketing.

Problem:  You need to promote your business in a highly competitive market.

Solution:  PixGift will give you the chance to do it.

Value:  Reaching a vast audience in an expensive way.

Sponsor a Giving Board to a nonprofit and reach their donors and their social networks while you improve the image of your company.

In the digital world, the race to get your product or service in front of an audience is more complicated than ever. Most businesses are in a competitive market, where others are trying to sell to the same exact audience.

With PixGift, you can improve both your customer relationships and increase brand awareness in a distinctive way. Through our giving boards, you can showcase your business in an easy and inexpensive way, to donors and their social networks when you sponsor a nonprofit or donate to a fundraising campaign.

All you need to do is decide the charity/nonprofit you want to support and how much your sponsorship amount will be. Then you will buy a giving board for that organization, and your brand will appear as part of the board with a link to your website.

When donors use the share buttons, they will be posting the campaign including your business information. Your brand will be exposed to the thousands of people behind the donors’ network, providing your company with a high-value, high-impact marketing avenue that supports a cause and doesn’t break the budget!

To see how it works, below is a giving board with my logo on it.

Interested? To start your first PixGift giving board, all you need to do is contact us HERE.

Have questions?  Please fill out the form below and we will get back to you shortly.  Thank you!

To learn more about PixGift, click HERE.

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com
Join the Club HERE

Email Marketing – Website Design & Maintenance – Administrative Tasks – Event Support – Marketing Support – Virtual Recruiting – Blog Posting – Research – Data Entry – CRM Support – Social Media Scheduling – Content Creation – Spreadsheet Design – LinkedIn Prospecting – Lead Generation

Partnered with PixGift

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How Outsourcing Can Improve Business

As a Virtual Assistant, I often get asked these questions:

  1. What tasks can you help me with?
  2. How can I get more done each week?
  3. Will your assistance bring me business?
  4. What would be the first step to working together?

 

I am going to take a few minutes to answer these 4 questions below:

Q:  What tasks can you help me with?

A:  Well, it really depends on your business, your skills, your time, and your budget.  If your business consists of multiple people working together, then we would need to focus on team tasks.  If you are the only one in your business, then we would need to focus on what you need to get done and where you need help.  That brings us to your skills (and time).  What are you good at?  What do you enjoy doing?  What do you want to do but don’t have time to?  What needs to get done but never does? And the list goes on and on. We would brainstorm your strengths (and weaknesses) against mine and come up with a solution.   Now, we need to talk about your budget.  I have created an interactive spreadsheet HERE that allows you to type in your monthly income, what tasks you currently do yourself (or plan to do), how much it costs you to do them versus having a Virtual Assistant do them, and how much you can save if you do get help.  So, this not only helps you work on a budget, but it shows you how much money you may be throwing away trying to do everything yourself.

 

Q:  How can I get more done each week?

A:  Here’s the thing.  If you are unfamiliar with a program you need to use for creating email campaigns, or if you’re not good at typing and need to create multiple documents each week, or if you find yourself consistently trying to learn something you don’t even want to do, then you’re not using your time wisely.  We ALL have our area(s) of expertise.  Business owners want to focus on what directly brings them income.  This could be one-on-one meetings, staff training, client workshops, or networking. It’s the back-office, out of the way tasks that pile up.  These tasks often bring indirect income, meaning they generate curiosity and possibly leads, but they don’t always close the sale.  You need someone to help you generate those leads, keep your name in front of people, encourage efficiency and productivity, and push you to get more done! You may still be doing the same tasks every week (the ones you love and those you’re good at), but the administrative/lead generating tasks are ALSO getting done.  So, more will be getting accomplished every week.  The key is consistency and communication.

 

Q:  Will your assistance bring me business?

A:  Yes, eventually it will.  There is not a sure formula out there or an exact science to this.  It’s consistently posting to social media and sending emails.  It’s keeping your name in front of your target audience.  It’s making connections with ideal prospects. It’s working with a plan, creating reasonable goals, and moving forward.  And if done right and consistently, yes, your business will grow.

 

Q:  What would be the first step to working together?

A:  The first step would be a good conversation (about an hour) where we learn about each other, how our personalities fit, and how we can best work together.  We would come up with a plan, create goals within that plan, decide on a budget, and communicate effectively.  It’s often a trial and error sort of relationship.  There will be things that don’t work, things that work great, things that need some nurturing along the way, and things that we won’t even try.  But, with a good plan in place and a consistent path to move forward, you will see that working virtually with a professional can relieve stress and grow your business.

 

If you are interested in having a short chat with me, please schedule a day/time here:  https://calendly.com/elizabethdebol

There is no obligation to use my services, but I can guarantee you’ll have a clearer idea of how to move forward with your business.

Thanks for reading.  And I look forward to hearing from you!

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com
Join the Club HERE

Email Marketing – Website Design & Maintenance – Administrative Tasks – Event Support – Marketing Support – Virtual Recruiting – Blog Posting – Research – Data Entry – CRM Support – Social Media Scheduling – Content Creation – Spreadsheet Design – LinkedIn Prospecting – Lead Generation

Get your brand in front of hundreds of people. Save thousands of dollar$ on marketing.

Problem:   You need to promote your business in a highly competitive market.

Solution:    PixGift will give you the chance to do it.

Value:      Reaching a vast audience in an inexpensive way.

 www.PixGift.com
Sponsor a Giving Board to a nonprofit and reach their donors and their social networks while you improve the image of your company.

In the digital world, the race to get your product or service in front of an audience is more complicated than ever. Most businesses are in a competitive market, where others are trying to sell to the same exact audience.

With PixGift, you can improve both your customer relationships and increase brand awareness in a distinctive way. Through our giving boards, you can showcase your business in an easy and inexpensive way, to donors and their social networks when you sponsor a non-profit or donate to a fundraising campaign.

All you need to do is decide the charity/non-profit you want to support and how much your sponsorship amount will be. Then you will buy a giving board for that organization, and your brand will appear as part of the board with a link to your website.

When donors use the share buttons, they will be posting the campaign including your business information. Your brand will be exposed to the thousands of people behind the donors’ network, providing your company with a high-value, high-impact marketing avenue that supports a cause and doesn’t break the budget!

Watch this VIDEO to learn more.

Interested? To start your first giving board, all you need to do is contact us HERE.

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

Partnered with PixGift

What’s the real (effective) way to send email campaigns?

OK.  So lately, I’ve had some real questions about email marketing.  There is so much out there, and so much to learn, that many of my clients (and potential clients) are just getting frustrated with how unpredictable email marketing seems to be.

Well, let me start by saying this…It is a very slow process!!  You will have to do these things, and do them correctly, for email marketing to work:

  1. Pick an email marketing program that will work for your budget and your needs (I recommend Constant Contact because of all the tools it has to offer).
  2. Create web forms for your website, your blog, and social media.  These forms help get sign-ups for your email campaigns.
  3. Create an email that has value, is not too long, is not too short, has the right colors, and is mobile friendly.
  4. Load an organic, nurtured list of individuals into your program (and then learn how to segment them as your list grows).
  5. Follow-up with your contacts, based on their interests, their wants, and their needs.
  6. As your list grows and the demands get higher for your valuable content, create automated emails, or even put together a “product” using email marketing.

Oh goodness…so much to think about.

Let’s first start with FINDING INDIVIDUALS TO EMAIL. Where are you getting your contacts from?  Do you have a well-nurtured list of people just sitting in your folders in your Gmail or Outlook accounts?

Did you purchase a list that you’re hoping to use (I really hope you didn’t waste your money)?

Are you in the process of networking, collecting business cards, handing out flyers, speaking at events, etc?

AND what do you do with all those NEW contacts?

First, you have to decide who is who, where each contact came from, how you know them, what relationship you’ve nurtured through them.  Then, you need to segment them based on your answers.  The idea is to create SPECIFIC lists so you can send them SPECIFIC valuable content through your email marketing efforts.  If you don’t have contacts, well, then you need to get some. You can do this by using a web form through your email marketing program, through networking in person, or through prospecting on LinkedIn.

Is all this too much to process?  I know, it can be overwhelming.  And that’s JUST finding contacts.

Now, the first email you send to your contacts SHOULD always be an introductory email.  You should include who you are, how you know them, why you’re emailing them, what you have to offer, and how often you plan to email them.  AND always include a way for them to opt-out or unsubscribe…always!!!

Listen, don’t beat your head against the wall trying to figure all this out. Let me help you with ALL of this and more.  Email marketing is often times trial and error.  It’s can be a very long process…it takes time.  Don’t get lost in the email marketing world.  Contact me today so I can help!

Think of it this way.  Even if it takes you months to actually get it all right, just ONE of those contacts actually making the right move at the right time can pay for all your hard work and then some.  But in order to get that contact (and hopefully more) to purchase from you, you have to nurture them the right way…through segmented email marketing!

So, get help and do it all the correct way.  Don’t settle for a purchased list or a $10/hour admin to help you.  Remember, you ALWAYS get what you pay for…ALWAYS!!

Have a question about your email marketing needs?  Contact me! I will walk you through what needs to be done first, we will set a plan in motion together, and I will work with your budget and your business needs!

Elizabeth
Virtual Marketing Assistant
Business Virtual Services, LLC
www.BusinessVirtualServices.com

 

Are You Using Your Website for Generating Leads and Revenues? (Guest Post)

Learn the 5 principles of social media platforms that can be applied to your business to gain growth.

When I was invited to write something essential for businesses I thought it would be of great value to show you how you can apply the core principles of Social Media phenomenon to put your website at work for your marketing efforts, lead generation, or use it as an income stream.

The internet brought us many challenges: short attention spans, a faster live style, building virtual relationships instead of physical to name just a few. But the Internet also brought unimaginable ways to do businesses such as the Social Media platforms which found the way to create wealth by bringing together five principles: delivering visual content, building communities, creating user-generated content, rally collective participation, and monetize websites. And even when it might sound hypothetical for your businesses you can apply the same core elements to boost your own company to grow.

This is for example the story of Adele. She is the owner of a small beauty studio who saw the potential of our image-driven platform to increase her clientele by tipping into people’s fascination with selfies and images to build a community around her business, and monetize her website.

Adele came to us looking for a strategic plan to attract new prospects. She had a well-designed website though it was not offering her any other benefit than having an online presence. So we started to sketch a tailored marketing strategy for her including the same elements of Social Media platforms. To accomplish her plan Adele bought access to our platform that allows to capture photos, emails, names, phone numbers, along with other affinity and demographic information in one single tool that we call Virtual Photo Booth.

To create visual content generated by users we asked prospects to share a “Before Selfie” to be part of a Collage of Beauty. To build a community we asked existing customers to participate and share with three other friends. To drive people to participate we created a perk system offering a free 7 point skin analysis and entering to win a free facial for booking and appointment through the Collage of Beauty. Surprisingly, after a couple of weeks Adele reached her goal of booking 30 new prospects who ended up buying care products and many of them became regular clients.

Every day more than 1.8 billion of images are shared or posted on the Internet. Visual user generated content is everywhere and it is so powerful that marketers, brands, and nonprofits have been using it to grow businesses or raise funds. What enjoy us the most is that this recourse has not stopped us to find ways to present the stories of our clients: a nonprofit which increased four times its fundraising goal and was able to provide additional scholarships, help abused cats and dogs, support victims of an earthquake, engage students in an annual campaign, a coffee shop developing a treat-a-friend board to buy a coffee for a friend, two students collecting money for a trip, pool funds for a honeymoon and so much more stories. All of them without exception were completed using users’ images as the resource to facilitate content efforts, create marketing visuals, generate leads, monetize websites, and raise funds while bringing together communities where every person is a part of a whole.

I always say that building a business does not take millions. It only takes imagination… and leadership. Regardless if you are a business, a nonprofit, or an individual there are always opportunities to harness the power of images and the crowd to set you apart from the competition and create memorable experiences for the people you serve.

You can do it on your own or by stepping up to our Virtual Photo Booth and get ignited by our ideas. It doesn’t matter how you replicate the same concepts of social media but for sure you will be able to deliver surprising results. Remember, building a business does not take millions.

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Adriana Granados
Visionary Entrepreneur
www.PixGift.com

pixgift

Conflict in the Workplace (Guest Post)

Conflict Resolution
Dealing with a Toxic Workplace
By Helen Godfrey, MA, NCC, BCC, LPC
www.careercounselortips.com

stormy-day

One of my former supervisors said, “We don’t leave jobs, we leave people.” Think about that. Is this true for you? Think back to the last job you left or outgrew. What led up to you looking for another job? Were you not feeling appreciated? Were you unable to be yourself? Did you have an outright, unresolvable conflict with someone? Studies have shown that employees will stay at jobs that pay less if they have a good manager.What can you do when you find yourself in a toxic workplace? I went to a seminar and one of the presenters said something along the lines of: You can try to carpet the world or just put on a pair of slippers. In other words, you can only change yourself. It can be annoying to think about that because, hey, you are already pretty awesome. Wouldn’t it be nice if everyone just did it your way? Your way is better-you know it is…how long will it take for others to get on board? Don’t shoot the messenger but….maybe never. Life amongst the mortals, darling. No one said it would be easy. So, now what?Evaluate and Prioritize

What are your priorities? Are you feeling impatient because you are not advancing as quickly as you hoped? Try to take a step back and evaluate your current career path. Are you still learning? If not, you may want to talk to your manager about taking on some new/different responsibilities to expand your skill set. Typically, experts say that it takes about 10 years to become an expert in your field. Have you been doing your job for 10 years? Not necessarily in the same place but the same type of job function. If not, depending on the level of expertise needed for this profession…you probably have room for growth. Try to get this in your current location if you like your job. If you want to stay at your job but are not getting the additional skills there, you may want to consider volunteering. Not only will you presumably put some good karma in your bucket-full disclosure: individual karmic results may vary-you can learn, contribute and expand your network which may help you if you decide to move to a different company.

Evaluate Your Company Culture

The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.

-Gruenter & Whitaker

Is this workplace toxic or just annoying? If you feel unsafe to speak up, to be yourself or to make mistakes, these could be indicators that you are working in a less than healthy environment. If your educational background and contributions are belittled by your direct supervisor, you may want to look elsewhere immediately…if not sooner.

I have a friend who was a manager and, with his permission, is allowing me to share his story. He had a very difficult employee who refused to do almost anything that resembled work and he absolutely found the most amazing, Houdini-like ways to get out of work that he agreed he would do but that he did not want to do-which was pretty much everything. To give you some context, the manager would send the employee Outlook invitations for different events that he needed the employee to cover. These were during regular business hours and par for the job. The employee would accept the invitations and then delete them from his calendar. When he didn’t show up to the events that he was scheduled to attend he told his manager, “The audience could have come back in a few hours” or “I didn’t know about the event.” The manager had to start taking screen shots of his employee’s calendar to have proof.

When the manager went to his direct supervisor, the director, with proof of these shenanigans-too many to describe in this article- much to his surprise, she blamed him.  Hmm. In fact, she said the issue was his managerial style. Any small complaint from the difficult employee was taken very seriously by the director. In fact, she encouraged the difficult employee to keep going directly to her-not keeping his manager in the loop about their conversations. Do you remember the movie Office Space?  More specifically, the scene with HR where one employee describes his contributions to the company: he gives them examples of going above and beyond the call of duty, working overtime and so on. Well, he is fired. The second employee who goes into great detail about slacking off at work is promoted. It’s funny when it is a movie but in real life…not so much.

So, if you have a manager who undermines your authority and you are honestly doing everything right and to the best of your ability, you will probably need to look for a new job pronto. In fact, I would recommend looking immediately especially if you know that you have done everything in your power to work out the difficult situation you are facing. It is highly unlikely that your manager or employee, especially if he/she has the support of your manager, will change.

What are Your Deal Breakers?

Again, observe the behavior. What are your deal breakers? What are your values? If you are a manager ask yourself: Is your employee’s behavior acceptable? Are these growing pains? Is there a way we can communicate more clearly? Is the employee coachable? Do I have my direct supervisor’s support? If you answered “no” to these questions, seriously consider your choices. If your direct supervisor undermines your authority, is there another layer of support that is accessible to you? For example, some HR departments offer mediation for employees and managers. If you have exhausted all of your possibilities, your best choice may be to find another job.

Something else to consider is the amount of physical stress a toxic workplace can have on the body. According to www.AllHeartAttack.com, the most number of heart attacks happen on Monday mornings: http://tiny.cc/q34ydy You have choices and you don’t have to stay in a toxic workplace.

Go Where You are Loved

The Oscar award winning actress Ms. Lupita Nyong’o was interviewed in the September 2016 issue of Oprah magazine. She was asked about the best advice she’s received and she said, “Go where you are loved. People who see the best in you bring out the best in you.” These are wise words and I couldn’t agree more.

If you are working in an environment where you are not supported or appreciated, it may be better to look elsewhere. Of course, be self-reflective and ask yourself:

  • What can I do to improve my situation?
  • How am I contributing to the problem?
  • How am I contributing to the solution?
  • Do I need some additional training?
  • Is there anything I could be doing better?
  • What is my ROI on this situation? Will I learn and grow?

If you have done your best to improve your situation and nothing is working, take Ms. Lupita Nyong’o’s advice: Go where you are loved. You will be so much happier for it and so will everyone around you.

Resources for Dealing with Conflict

Resolving Conflicts at Work: Ten Strategies for Everyone on the Job by Kenneth Cole and Joan Goldsmith

This is a great book with a lot of useful dialogues which will teach you some basic conflict resolution skills.

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Perfect Phrases for…..

This is a series of books that you can find on Amazon with helpful phrases for difficult situations.

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About Helen Godfrey

As a counselor, I strive to help people make new discoveries about themselves and what helps them overcome the obstacles they face. My patients trust me to guide them on their journey to achieve the goals they set for themselves. As someone who understands the transformative power of therapy, I’m passionate about learning, listening, and partnering with my clients to bring balance and wellness into their lives.  I enjoy working with people from all walks of life, and if you or someone you love is going through a difficult time of career or personal uncertainty or needs to discuss their concerns with a professional, please contact me to setup a consultation.

Why you should ask for help…

When you own your own business and try to wear many hats, it’s only in due time that you will realize you are falling behind and need HELP.

Look at me…I am a Virtual Assistant.  I work with business owners taking those tedious tasks off their hands so they have more time to focus on their business and don’t have to work 70 hours a week catching up. Here’s the kicker…now I am looking for help.  I work at least 40-50 hours a week now because I am constantly getting emails from past clients and referrals who need help.

Yes, even a professional like myself needs help so I don’t fall behind and get bogged down in tedious work.  There are projects and tasks (HERE is a quick article to explain the difference) that I am very skilled at and need to handle myself.  And there are some that I can hand off to an assistant of my own…either because my skill set is not up to par in that area or because it’s time-consuming and I need to focus on bigger/specific skilled projects.

OH Lord…I have to hire an assistant!!!  This is new to me!!

Sound familiar?  If you have an assistant (or are thinking of getting one) then you understand what I am going through.

Asking for help can be in the form of hiring an assistant to work for you (or with you) or it can be in the form of a Mentor or Coach to help guide you to make better business decisions and reach important goals.  I work with a lot of Business Coaches.  Perhaps I should ask a few of them for advice?!?

Below is a really great article from Entrepreneur explaining why asking for help is good for business: Asking For Help Is Good For You and Your Business

Want to know more about hiring a VA?  Here is a really awesome article that may help you with the process:  7 REASONS YOU SHOULD HIRE A VIRTUAL ASSISTANT

Don’t work alone all the time and try to do everything on your own.  It’s good to get help, ask for assistance, collaborate with other business owners, network, and hand over small tasks (or large projects) if it means you get peace of mind and become less stressed.

Hey…if I can do it, you can too!  Here is a great article explaining what a VA does:  How Virtual Office Assistants Work

If you have any questions about how a VA can help you stay organized and get more accomplished, please contact me!

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.