What Does Your CRM Look Like?

OK.  I need to start a topic of conversation regarding CRM programs & database management.  I talk to at least 1 person a week (sometimes more) regarding their contact database and CRM platforms.

I currently work within the following platforms for clients:

www.Soffront.com
www.ConstantContact.com
www.MailChimp.com
www.Zoho.com

What does your CRM look like?  Here is what I often see:

  1. Thousands of contacts getting no consistent communication.
  2. Thousands of contacts getting regular communication, but poor list segmenting means poor open rates.
  3. Thousands of contacts added to the wrong lists, resulting in poor open rates and no engagement.
  4. Thousands of contacts, segmented fairly well, getting the same communication, resulting in no engagement.

Now, some of the individuals I speak with say they have thousands of contacts, hundreds of business cards, numerous clients, and dozens of suspects, but when asked what they do with all them, they say NOTHING.

Does this sound like you?  If so, don’t feel bad.  I’m not trying to call you out or put you down.  It’s just the way it is.  Why? Because not many people really know what to do with their contacts. They just don’t know where to start.

Well, let me explain something to you.  Email marketing and list segmenting is NOT something magical.  It doesn’t happen overnight.  It doesn’t create instant clients.  But, if done correctly and consistently, it does get your name out there and get you in front of people.  And it can get you new clients. And that’s what you want!

It doesn’t have to be complicated.  It can start with a simple spreadsheet and turn into so much more in a short time if the work put in is consistent and effective.  But who has time for that?  I know you don’t. I speak with so many business owners who say they WANT to get starting with email marketing and they WANT to see the results, but they have no time in their busy work week to even think about sitting down and starting from scratch.

Don’t let all those contacts go to waste.  Don’t let all those years of networking and hours of meetings leave you with no prospects or leads. Utilize all that hard work.  Put it to good use.  Find a CRM program and email marketing platform that works for YOU.

Need help?  Contact me.  That’s what I do.  I help the overwhelmed business owner keep track of their communication efforts and consistently work with them to effectively keep their name in front of those who need their business.

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

Partnered with PixGift

What’s the real (effective) way to send email campaigns?

OK.  So lately, I’ve had some real questions about email marketing.  There is so much out there, and so much to learn, that many of my clients (and potential clients) are just getting frustrated with how unpredictable email marketing seems to be.

Well, let me start by saying this…It is a very slow process!!  You will have to do these things, and do them correctly, for email marketing to work:

  1. Pick an email marketing program that will work for your budget and your needs (I recommend Constant Contact because of all the tools it has to offer).
  2. Create web forms for your website, your blog, and social media.  These forms help get sign-ups for your email campaigns.
  3. Create an email that has value, is not too long, is not too short, has the right colors, and is mobile friendly.
  4. Load an organic, nurtured list of individuals into your program (and then learn how to segment them as your list grows).
  5. Follow-up with your contacts, based on their interests, their wants, and their needs.
  6. As your list grows and the demands get higher for your valuable content, create automated emails, or even put together a “product” using email marketing.

Oh goodness…so much to think about.

Let’s first start with FINDING INDIVIDUALS TO EMAIL. Where are you getting your contacts from?  Do you have a well-nurtured list of people just sitting in your folders in your Gmail or Outlook accounts?

Did you purchase a list that you’re hoping to use (I really hope you didn’t waste your money)?

Are you in the process of networking, collecting business cards, handing out flyers, speaking at events, etc?

AND what do you do with all those NEW contacts?

First, you have to decide who is who, where each contact came from, how you know them, what relationship you’ve nurtured through them.  Then, you need to segment them based on your answers.  The idea is to create SPECIFIC lists so you can send them SPECIFIC valuable content through your email marketing efforts.  If you don’t have contacts, well, then you need to get some. You can do this by using a web form through your email marketing program, through networking in person, or through prospecting on LinkedIn.

Is all this too much to process?  I know, it can be overwhelming.  And that’s JUST finding contacts.

Now, the first email you send to your contacts SHOULD always be an introductory email.  You should include who you are, how you know them, why you’re emailing them, what you have to offer, and how often you plan to email them.  AND always include a way for them to opt-out or unsubscribe…always!!!

Listen, don’t beat your head against the wall trying to figure all this out. Let me help you with ALL of this and more.  Email marketing is often times trial and error.  It’s can be a very long process…it takes time.  Don’t get lost in the email marketing world.  Contact me today so I can help!

Think of it this way.  Even if it takes you months to actually get it all right, just ONE of those contacts actually making the right move at the right time can pay for all your hard work and then some.  But in order to get that contact (and hopefully more) to purchase from you, you have to nurture them the right way…through segmented email marketing!

So, get help and do it all the correct way.  Don’t settle for a purchased list or a $10/hour admin to help you.  Remember, you ALWAYS get what you pay for…ALWAYS!!

Have a question about your email marketing needs?  Contact me! I will walk you through what needs to be done first, we will set a plan in motion together, and I will work with your budget and your business needs!

Elizabeth
Virtual Marketing Assistant
Business Virtual Services, LLC
www.BusinessVirtualServices.com