Know your Database

Please!!!  Please!!! Please!!! Know who you are interacting with!!!

Know Your Database (2)I work with small business owners, and the harsh reality is that many of them do not know their database.  They don’t know who they are emailing.  They don’t know they have a customer with 5 different emails, receiving their email blasts 5 times, each time.  They don’t realize they have customers on 10 different lists in their email marketing program.

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