OK. I need to start a topic of conversation regarding CRM programs & database management. I talk to at least 1 person a week (sometimes more) regarding their contact database and CRM platforms.
I currently work within the following platforms for clients:
What does your CRM look like? Here is what I often see:
- Thousands of contacts getting no consistent communication.
- Thousands of contacts getting regular communication, but poor list segmenting means poor open rates.
- Thousands of contacts added to the wrong lists, resulting in poor open rates and no engagement.
- Thousands of contacts, segmented fairly well, getting the same communication, resulting in no engagement.
Now, some of the individuals I speak with say they have thousands of contacts, hundreds of business cards, numerous clients, and dozens of suspects, but when asked what they do with all them, they say NOTHING.
Does this sound like you? If so, don’t feel bad. I’m not trying to call you out or put you down. It’s just the way it is. Why? Because not many people really know what to do with their contacts. They just don’t know where to start.
Well, let me explain something to you. Email marketing and list segmenting is NOT something magical. It doesn’t happen overnight. It doesn’t create instant clients. But, if done correctly and consistently, it does get your name out there and get you in front of people. And it can get you new clients. And that’s what you want!
It doesn’t have to be complicated. It can start with a simple spreadsheet and turn into so much more in a short time if the work put in is consistent and effective. But who has time for that? I know you don’t. I speak with so many business owners who say they WANT to get starting with email marketing and they WANT to see the results, but they have no time in their busy work week to even think about sitting down and starting from scratch.
Don’t let all those contacts go to waste. Don’t let all those years of networking and hours of meetings leave you with no prospects or leads. Utilize all that hard work. Put it to good use. Find a CRM program and email marketing platform that works for YOU.
Need help? Contact me. That’s what I do. I help the overwhelmed business owner keep track of their communication efforts and consistently work with them to effectively keep their name in front of those who need their business.
Executive Virtual Assistant