Get your brand in front of hundreds of people. Save thousands of dollar$ on marketing.

Problem:  You need to promote your business in a highly competitive market.

Solution:  PixGift will give you the chance to do it.

Value:  Reaching a vast audience in an expensive way.

Sponsor a Giving Board to a nonprofit and reach their donors and their social networks while you improve the image of your company.

In the digital world, the race to get your product or service in front of an audience is more complicated than ever. Most businesses are in a competitive market, where others are trying to sell to the same exact audience.

With PixGift, you can improve both your customer relationships and increase brand awareness in a distinctive way. Through our giving boards, you can showcase your business in an easy and inexpensive way, to donors and their social networks when you sponsor a nonprofit or donate to a fundraising campaign.

All you need to do is decide the charity/nonprofit you want to support and how much your sponsorship amount will be. Then you will buy a giving board for that organization, and your brand will appear as part of the board with a link to your website.

When donors use the share buttons, they will be posting the campaign including your business information. Your brand will be exposed to the thousands of people behind the donors’ network, providing your company with a high-value, high-impact marketing avenue that supports a cause and doesn’t break the budget!

To see how it works, below is a giving board with my logo on it.

Interested? To start your first PixGift giving board, all you need to do is contact us HERE.

Have questions?  Please fill out the form below and we will get back to you shortly.  Thank you!

To learn more about PixGift, click HERE.

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com
Join the Club HERE

Email Marketing – Website Design & Maintenance – Administrative Tasks – Event Support – Marketing Support – Virtual Recruiting – Blog Posting – Research – Data Entry – CRM Support – Social Media Scheduling – Content Creation – Spreadsheet Design – LinkedIn Prospecting – Lead Generation

Partnered with PixGift

Advertisements

Get your brand in front of hundreds of people. Save thousands of dollar$ on marketing.

Problem:   You need to promote your business in a highly competitive market.

Solution:    PixGift will give you the chance to do it.

Value:      Reaching a vast audience in an inexpensive way.

 www.PixGift.com
Sponsor a Giving Board to a nonprofit and reach their donors and their social networks while you improve the image of your company.

In the digital world, the race to get your product or service in front of an audience is more complicated than ever. Most businesses are in a competitive market, where others are trying to sell to the same exact audience.

With PixGift, you can improve both your customer relationships and increase brand awareness in a distinctive way. Through our giving boards, you can showcase your business in an easy and inexpensive way, to donors and their social networks when you sponsor a non-profit or donate to a fundraising campaign.

All you need to do is decide the charity/non-profit you want to support and how much your sponsorship amount will be. Then you will buy a giving board for that organization, and your brand will appear as part of the board with a link to your website.

When donors use the share buttons, they will be posting the campaign including your business information. Your brand will be exposed to the thousands of people behind the donors’ network, providing your company with a high-value, high-impact marketing avenue that supports a cause and doesn’t break the budget!

Watch this VIDEO to learn more.

Interested? To start your first giving board, all you need to do is contact us HERE.

Elizabeth Debol
Executive Virtual Assistant
elizabeth.debol@smallbvs.com
www.SmallBVS.com

Partnered with PixGift

RETHINKING ONLINE FUNDRAISING from the donor’s perspective (Guest Post)

fundraising_inspirationIn the midst of all the Christmas noise, dozens of emails requesting a donation begin to flood my inbox. Suddenly I find myself sifting through the requests and deciding which ones I have the most affinity with. Many end up in the delete folder. Some because they point only to my wallet and never established a relationship with me, others because they extend in endless litanies, others because they do not clearly show how those who serve the organization benefit, and the vast majority because there is no evidence to understand that the online channel implies visual, participatory, and emotional components that separate them from a letter in the mail.

I know many organizations that want to expand their reach to the online channel. But not many have understood that a donate button is by far the thrill of touching any human being. If a nonprofit wants to cultivate a new audience it should not involve a request for money, but rather first start a relationship with the prospect. In this search, many nonprofits have chosen to chase “likes” across every social media platform. However, many might agree with me that social media is primarily for entertainment and communication. Let’s face it, people do not look in social media for organizations they want to donate to; it simply is not entertaining. Proof of this is the amount of “likes” that nonprofits convert into donations.

To start conquering the online channel, nonprofits should remember that the main hub for their digital marketing efforts should be their own website. Why? Because it is in the digital home where organizations can initiate a relationship with their audience without mercantile shades. It is where they can share their vision and mission, and enrich the visitor experience with visual content, testimonials, videos & text, and show the impact of their work. Though it is hard to engage people with dull web pages, poor visual content, and no chances for the visitors to participate online and somehow become part of the cause.

There are 7 core principles to captivate an online audience: easy, short, fun, visual, modest contributions, participatory, and togetherness. Few nonprofits have implemented them. Everything that screams fun and puts a smile on someone’s face drives us to share it. Any easy process motivates us to take action. Everything that makes us participate in togetherness gives us a sense of belonging. And everything that is visual contributes to our memories.

It’s time for nonprofits to change the input to get a different output. It’s time to start creating online events that help build a relationship with supporters. It’s time to consider that online fundraising takes as much, if not more, effort than face-to-face initiatives and that today’s efforts might not bear fruits immediately but they will in a short time when the online channel will become the main stream of income.

During the year-end campaign, I suggest nonprofits to use two pledge themes: one for advocacy, one for advocacy and donation. And if you are looking to rise above the noise, put your website to work by cultivating an audience and making donating online fun!

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Adriana Granados
Visionary Entrepreneur
www.PixGift.com

pixgift

Are You Using Your Website for Generating Leads and Revenues? (Guest Post)

Learn the 5 principles of social media platforms that can be applied to your business to gain growth.

When I was invited to write something essential for businesses I thought it would be of great value to show you how you can apply the core principles of Social Media phenomenon to put your website at work for your marketing efforts, lead generation, or use it as an income stream.

The internet brought us many challenges: short attention spans, a faster live style, building virtual relationships instead of physical to name just a few. But the Internet also brought unimaginable ways to do businesses such as the Social Media platforms which found the way to create wealth by bringing together five principles: delivering visual content, building communities, creating user-generated content, rally collective participation, and monetize websites. And even when it might sound hypothetical for your businesses you can apply the same core elements to boost your own company to grow.

This is for example the story of Adele. She is the owner of a small beauty studio who saw the potential of our image-driven platform to increase her clientele by tipping into people’s fascination with selfies and images to build a community around her business, and monetize her website.

Adele came to us looking for a strategic plan to attract new prospects. She had a well-designed website though it was not offering her any other benefit than having an online presence. So we started to sketch a tailored marketing strategy for her including the same elements of Social Media platforms. To accomplish her plan Adele bought access to our platform that allows to capture photos, emails, names, phone numbers, along with other affinity and demographic information in one single tool that we call Virtual Photo Booth.

To create visual content generated by users we asked prospects to share a “Before Selfie” to be part of a Collage of Beauty. To build a community we asked existing customers to participate and share with three other friends. To drive people to participate we created a perk system offering a free 7 point skin analysis and entering to win a free facial for booking and appointment through the Collage of Beauty. Surprisingly, after a couple of weeks Adele reached her goal of booking 30 new prospects who ended up buying care products and many of them became regular clients.

Every day more than 1.8 billion of images are shared or posted on the Internet. Visual user generated content is everywhere and it is so powerful that marketers, brands, and nonprofits have been using it to grow businesses or raise funds. What enjoy us the most is that this recourse has not stopped us to find ways to present the stories of our clients: a nonprofit which increased four times its fundraising goal and was able to provide additional scholarships, help abused cats and dogs, support victims of an earthquake, engage students in an annual campaign, a coffee shop developing a treat-a-friend board to buy a coffee for a friend, two students collecting money for a trip, pool funds for a honeymoon and so much more stories. All of them without exception were completed using users’ images as the resource to facilitate content efforts, create marketing visuals, generate leads, monetize websites, and raise funds while bringing together communities where every person is a part of a whole.

I always say that building a business does not take millions. It only takes imagination… and leadership. Regardless if you are a business, a nonprofit, or an individual there are always opportunities to harness the power of images and the crowd to set you apart from the competition and create memorable experiences for the people you serve.

You can do it on your own or by stepping up to our Virtual Photo Booth and get ignited by our ideas. It doesn’t matter how you replicate the same concepts of social media but for sure you will be able to deliver surprising results. Remember, building a business does not take millions.

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Adriana Granados
Visionary Entrepreneur
www.PixGift.com

pixgift

Know your Database

Please!!!  Please!!! Please!!! Know who you are interacting with!!!

Know Your Database (2)I work with small business owners, and the harsh reality is that many of them do not know their database.  They don’t know who they are emailing.  They don’t know they have a customer with 5 different emails, receiving their email blasts 5 times, each time.  They don’t realize they have customers on 10 different lists in their email marketing program.

Here’s the thing…you’ve been working for years.  You’ve acquired a large list of contacts.  At one time or another, you’ve met some of these people, you shook their hands, exchanged business cards, had a friendly conversation with them, and then went back to the office and loaded them in your CRM program.  Chances are…you didn’t take notes, you didn’t ask them ALL if they wanted to be emailed, and you didn’t expect some of them to opt out of your emails.

You need to do a DATABASE CLEANUP!  Your email marketing goals are not going to be set on their own.  You are not going to have better open rates or click-through rates if the blasts are going to the wrong people. Your customer service skills are not going to improve if people think all you want to do is spam them.  You are actually hurting your business!!

Here is what I want you to do:

  1. Create one last email to your database.
  2. Make this email a simple one…make it a quick questionnaire.
  3. Ask your database if they want to be on your mailing list and ask them which list(s) they would like to be on (if you have multiples).
  4. Explain to them that you are cleaning up your database so you can provide exactly what your customers need, to those who really want it.
  5. Take their answers and CLEAN up your database.
  6. Place those on the lists they requested to be on.
  7. Email only those who want to be emailed.
  8. Your business will love you…your open rates will love you…your customers will love you…YOU will love you!!

Remember, it is ESSENTIAL that you know who you are trying to do business with.  You really need to know that your database wants to hear what you have to say.  Don’t waste your time shouting to all the others who don’t care.

Make it simple.  Clean it up!  It’s ESSENTIAL to your business!

If you want some help with this, please don’t hesitate to contact me.  I am here for you!

Follow the simple method outlined HERE to interact effectively with your prospects and develop lasting relationships with your customers!

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Elizabeth Debol
Virtual Assistant
Business Virtual Services
elizabethdebol@live.com
http://www.businessvirtualservices.com/


My Weekly Knowledge Log (a list of things I’ve learned from or about this week):
1.  There is more out there than you think – do your research!
2.  Don’t spend too much time catering to social media.  Less is sometimes better!
3.  Invest in your business – it will pay off!

THANKS FOR READING!!  🙂

Feel free to use my post on your blog.  Just please make sure to include the link to my blog in your post.  I would greatly appreciate it!:)

Consider filling out this short multiple-choice evaluation to see if you might need some business re-organizing!!   Click HERE.